The 2021 Oscars experienced a dip in viewership ratings this year, with early ratings suggesting a 58 per cent dip.
While it has been a tough year for the film industry as the Covid-19 pandemic brought movie productions to a halt and closed the doors of cinemas around the world, former Good Morning Britain host Piers Morgan has said that the Oscars may have been ruined by “the woke brigade”.
But what does the term “woke” mean? This is what you need to know.
What does woke mean?
The old meaning of the word defines woke as simply the “past simple of wake”, as in to wake up, or awake.
In a modern sense, the meaning of the word has changed a lot, and in 2017, the new meaning of the word woke was officially added to the dictionary.
Described by Merriam-Webster as “chiefly US slang”, the dictionary defines the word as: “Aware of and actively attentive to important facts and issues (especially issues of racial and social justice).”
Woke nowadays refers to being aware or well informed in a political or cultural sense, especially regarding issues surrounding marginalised communities - it describes someone who has “woken up” to issues of social injustice.
Merriam-Webster says: “Stay woke became a watch word in parts of the Black community for those who were self-aware, questioning the dominant paradigm and striving for something better.”
Where does the word woke come from?
The earliest usage of woke in this politically aware sense can be traced back to a 1962 New York Times Magazine article written by William Melvin Kelley, titled If You’re Woke You Dig It.
The article described the appropriation of African-American Vernacular English (AAVE) by white beatniks.
Additionally, in 1971, the play Garvey Lives! by Barry Beckham reads: “I been sleeping all my life. And now that Mr. Garvey done woke me up, I’m gon’ stay woke. And I’m gon help him wake up other black folk.”
Erykah Badu’s 2008 song Master Teacher also featured the phrase “I stay woke”, which helped popularise the word.
In 2012 when Russian feminist group Pussy Riot were imprisioned for a protest intended to shine a light on the oppression of women, Badu Tweeted: “Truth requires no belief. Stay woke. Watch closely. #FreePussyRiot.”
The use of the word reached mainstream vernacular when the Black Lives Matter movement used the hashtag #staywoke following the murder of Michael Brown in Ferguson, Missouri by police in 2014.
“The word woke became entwined with the Black Lives Matter movement; instead of just being a word that signalled awareness of injustice or racial tension, it became a word of action. Activists were woke and called on others to stay woke,” Merriam-Webster explains.
What does woke stand for?
Unlike other four letter words associated with the social justice movement, the individual letters of woke don’t stand for anything.
The word woke itself is not an acronym.
Why are the Oscars being called woke?
Throughout the run of the Oscars, the award show has been criticised for not featuring a more diverse lineup of nominees.
In 2015, the hashtag #OscarsSoWhite, created by April Reign, started trending after all 20 acting nominations were awarded to an all white lineup. The hashtag was quickly used as a way to level criticisms against the Oscars, and encourage change.
In 2016, the Academy announced its acting nominations for the upcoming and once again it was revealed that they were made up exclusively of white actors. The hashtag was once again revived.
Responding to criticisms in 2016 and threats of boycotting, the Academy announced that, “in a unanimous vote” the Board of Governors of the Academy of Motion Picture Arts and Sciences approved a series of “substantive changes designed to make the Academy’s membership, it’s governing bodies, and its voting members significantly more diverse”.
The 2021 Oscar’s was the most diverse year that the ceremony has seen, making history with director Chloé Zhao scooping the award for Best Director - making her the second female director of all time to win the award, and the first women of colour to win.
However, prominent right wing figures have taken issue with the steps taken to diversify the Oscars, including former Good Morning Britain host Piers Morgan.
Morgan, who has often spoken out against “woke culture”, Tweeted: “BREAKING: Oscars ratings crash to an all-time low, down a staggering 58% on last year’s Awards (which was also an all-time low.) As I feared, the woke brigade may have now destroyed the biggest, glitziest event in showbusiness.”
However, others were quick to point out that demand for the awards ceremony might be lower than usual following a year where the film industry was brought to a halt due to the Covid-19 pandemic.
One person replied: “What’s it got to do with the woke brigade? There’s a pandemic. It was a less glitzy show due to Covid. Only film fans would have found all the talk interesting. Plus many haven’t watched the films as no cinemas. I assume this tweet is just to try and wind people up.”
Another wrote: “Think this is a case of people just not caring as much, rather than the woke brigade. Traditional cinema hasn’t adapted to the age of streaming. More people will have heard of Netflix movies than some of the movies present at the awards.”
Sports broadcaster Gary Lineker replied to Morgan, writing: “Or perhaps nobody went to a cinema in the last 12 months?”