IKEA Pyjama Day invites customers to head to their nearest store for free breakfast and £15 off purchases

A trip to IKEA is, for many, an essential part of a lazy weekend and the Swedish homeware company has just given everyone permission to make it that little bit lazier, allowing shoppers to simply roll out of bed and head to their nearest store for IKEA Pyjama Day.

The unique shopping experience invites customers to ditch their daywear and don their favourite PJs. A move that's a dream come true for late risers and loungewear lovers, all IKEA Family members who visit their local store wearing their night attire can enjoy a free small cooked breakfast, featuring signature scrambled eggs, bacon, and hash browns, a free breakfast roll, or free children’s breakfast for those aged 16 and under. Vegetarian options are available too.

And that's not all; pyjama-clad shoppers will also be able to snag an exclusive £15 discount when they spend £50 or more in-store on the same day. There will be a range of free events available in stores nationwide, including a special visit from Björn Bear in the restaurant to keep little ones happy.

Commercial Activities Leader, IKEA UK & Ireland, Anna Arokiam, said: “We know that many of our IKEA Family members love a good lie-in, but who can say no to a free meal and some fantastic savings? So why not combine the two and make it even more rewarding. We hope this dreamy offer gives everyone an excuse to get out of bed bright and early and enjoy a fun-filled day at their local IKEA.”

If you are not yet an IKEA Family member, fear not, it’s free to sign up via the IKEA website, unlocking access to a range of exclusive deals and benefits. From special discounts and priority access, to events and workshops.

Members can also get up to 20% off on IKEA Sleep Essentials including mattresses, bedframes, pillows and bed linen, purchased online or in-store until September 30. Customers will receive 10% off when spending more than £200, 15% off when spending £400 or more, and 20% off when spending £600 or more.

So, set your alarms, grab your fluffiest robe, and head to your nearest IKEA store on Saturday (September 7) for a shopping experience like no other. For more information, and to see available activities at your local store, visit IKEA.co.uk.