Morrisons toilet rule: What is it and when did they introduce stoma-friendly toilets?

Morrisons has become the first supermarket to meet ‘The Bog Standard’ guidelines.

Along with the Phs group, Prostate Cancer UK developed ‘The Bog Standard’ which the Phs group describes as a “set of guidelines designed to educate and ensure businesses and the public sector are providing men with the facilities they need to dispose of incontinence waste with dignity.”

On the Prostate Cancer UK website, there are details of case studies including this person who said: “My incontinence really affected me mentally. My confidence just went through the floor.

“I remember the first time being out in public after I became incontinent, and I had to go and change my pad in the toilet of a theatre. There was nowhere for me to put it.

“I had to put the used pad in a carrier bag and put it under my seat during the second half. In the end I thought, I really don’t want to be doing this and I don’t want to go out anymore.

“I made excuses not to go anywhere and I got really depressed with it. If there were bins everywhere, I would have gone out so much more, I wouldn’t have missed all these moments.”

Morrisons has now revealed that they have become the first supermarket to meet ‘The Bog Standard’ guidelines and David Scott, Corporate Affairs Director at Morrisons, said: “We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores.

“By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence. Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide.”

Morrisons has become the first supermarket to meet ‘The Bog Standard’ guidelines. Photo: AFP via Getty Imagesplaceholder image
Morrisons has become the first supermarket to meet ‘The Bog Standard’ guidelines. Photo: AFP via Getty Images | AFP via Getty Images

Nick Ridgman, Head of Support Services at Prostate Cancer UK, said: "Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men's loos. It's causing men stress and shame and keeping them from going out, heading to work or even doing the things they love.

"Morrisons is making its stores more welcoming and accessible for every employee/customer and hope other companies will follow. We wholeheartedly support the Dispose with Dignity initiative and hope to see the UK Government supporting our call to change HSE guidance. This is the only way we can ensure men will have access to a male sanitary bin if they’re using toilets in public spaces.”

In March 2026 Morrisons introduced stoma-friendly toilets across all its supermarkets. Morrisons said on their website in April that “For the many people living with a stoma, a simple trip to the shops can often come with hidden anxieties. Standard accessible toilets don’t always provide the specific space or tools needed to manage a stoma with ease. By making these changes, we aim to champion independence, dignity, and comfort for our customers and colleagues.”

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