Furr Boost: Dragon's Den investor Touker Suleyman pumps cash into firm making smoothie drinks for dogs

A Shropshire-based husband and wife team of entrepreneurs has secured investment on BBC One's Dragons' Den. 

Ian and Louise Toal from Much Wenlock landed a £50,000 investment for a 30 per cent share of their company from fashion retail entrepreneur and investor Touker Suleyman for their  range of smoothie drinks for dogs.

The company won the backing of a Dragonplaceholder image
The company won the backing of a Dragon | BBC

The couple were seeking investment to expand their business into further major retail outlets including supermarkets, to export to more countries and to launch a range for cats.

Furr Boost was the inspiration of Louise who, for more than 20 years was a technical manager to the food industry.

She said: "It was pretty nerve-wracking having to present our business to the Dragons and they certainly put us through our paces, but we were delighted with the outcome."

Telling news your way
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice