Parkdean Resorts Reaches New Records in 2025 Team Engagement Survey
Parkdean Resorts has recorded record results in its annual Team Engagement Survey, with hospitality industry-leading positive engagement from its holiday park and Central Support team members.
Over 7,000 team members (97%) responded to this year’s survey, up by 3% from the previous year, with a 90% positive engagement score overall – a 7% increase from 2024, and 20% above the hospitality industry benchmark.
Team members described Parkdean Resorts as “industry-leading”, praising the positive culture and supportive management team, saying “I am proud to be working for a company that values everyone,” and “it’s amazing to work with a great company – I’m proud to wear the uniform.” Additionally, 94% of employees agreed with the statement “I am motivated to do my best work in my role”, an increase of 7% since 2024.
Parkdean Resorts own and operate 65 holiday parks across the UK, all of which scored over 81% for positive engagement.
Lisa Charles-Jones, HR Director at Parkdean Resorts, said: “Our teams are the heart and soul of Parkdean Resorts, and by providing them with a positive working environment with optimum support, they can create amazing memories for our holidaymakers. We are proud to have a positive culture and strong sense of purpose across the business, and we’re incredibly pleased to achieve record-breaking and industry-leading results in our Engagement Survey this year.”
Steve Richards, CEO at Parkdean Resorts, said: “Staying close and listening to our customers and our colleagues is central to do what we do, and on both fronts, we are seeing positive engagement, with Tripadvisor scores for 2025 averaging 4.5 stars and our employee satisfaction score at 90%. These results put us well ahead of our competitors and are a testament to the great work our teams are doing across the board.”
Parkdean Resorts welcomes over three million holidaymakers each year and continues to record excellent visitor reviews with a 2025 year to date Tripadvisor score of 4.5/5. This year, Parkdean Resorts recorded record results in the Tripadvisor Travellers’ Choice Awards, with 32 of its holiday parks and hotels placing in the top 10% of businesses consistently earning positive reviews.