UK supermarket sales over the years including Tesco, Asda, Sainsbury, Lidl & more - a market share recap

The UK’s leading supermarkets have faced a turbulent few years, remaining strong amidst a crumbling economy and cost of living crisis while adapting to a growing change in consumer choice. It’s no secret that the growing popularity of discounters such as Lidl and Aldi has eaten away at the market share of the ‘traditional big four’ - but by how much?

Tesco announced today (Wednesday 4 October) that its sales have increased by 8.9% to £30.75 billion for the six months to August, compared with the same period last year. It said this jump is due to investment in its prices to help struggling customers and the fact that shoppers have been switching “from premium retailers to Tesco”.

However, according to retail analyst, Kantar, Tesco has seen the biggest down-turn in sales since September 2013, with a 3% reduction in its market share. While other supermarkets in the ‘traditional big four’, such as Asda, Sainsbury’s and Morrisons, have also failed to grow during this time.

Over the past decade Aldi has grown its market share by a staggering 6.4% and Lidl a respectable 4.6% with consumers prioritising value and both supermarkets riding the same wave they did when they burst onto the scene following the financial crash of 2008.

Here is a recap of how the Grocery market share has changed in the past decade.

Grocery Market Share in September 2013

1. Tesco - 30.2%

2. Asda - 17.3%

3. Sainsbury’s - 16.6%

4. Morrisons - 11.1%

5. Co-Op - 6.5%

6. Iceland - 4.9%

7. Aldi - 3.7%

8. Lidl - 3.0%

9. Ocado - 0.0%

1. Tesco - 27.2%

2. Sainsburys - 14.8%

3. Asda - 13.8%

4. Aldi - 10.1%

5. Morrisons - 8.6%

6. Lidl - 7.6%

7. Co-Op - 6.1%

8. Iceland - 2.3%

9. Ocado - 1.6%