Scotland’s Festive Boom: Christmas Light Switch On searches outpacing rest of UK


AussieBoots - who conducted the research, analysed each UK country’s online searches for Christmas Light switch-ons from 2021 to 2023 resulting in Scotland coming first overall with its 325% increase.
- Scotland 325%
- Wales 200%
- Northern Ireland 150%
- England 69%
Wales came second (200%), Northern Ireland came third (150%), and England came fourth with still a significant rise of 69%.
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Hide AdLooking closer at Scotland, the place that saw the highest rise was Glasgow with a massive 300% surge.
This news comes after Glasgow turned on their Christmas lights earlier this month with Edinburgh’s Christmas lights starting to turn on this week.
Speaking on the findings, Pete Bryden from AussieBoots said: “Scotland’s huge rise is a testament to its growing appeal during the festive season, with Glasgow spearheading this surge.
“The city's dedication to creating memorable holiday experiences reflects a broader trend of regional destinations stepping up their festive offerings.
“Across the UK, the dramatic increases in searches, particularly in Scotland, highlight a nationwide enthusiasm for community-centred celebrations and the magic of Christmas lights."