Russell Crowe and Ronan Keating delight fans as they appear at launch of Muff Liquor Company Brand Home

Hollywood superstar Russell Crowe, singer Ronan Keating and presenter Ryan Tubridy joined Muff Liquor Company CEO Laura Bonner in Muff in Donegal for the grand opening of the company’s ‘Brand Home’.

It was a dream come true for Laura, who has spoken of her desire to open the brand home in Muff and she was joined by local, national and international guests, during which the spectacular new premises was shown off.

The stars were there to support the event as they are amongst the investors in the award winning company which was set up by Laura in 2017. The company recently signed a distribution deal for the US market with Lucas Bols Company.

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Hollywood star Russell Crowe said he decided to invest in a Co Donegal liquor company after being drawn to its “fantastic” origin story, adding he was “thoroughly impressed with what I’ve seen” at the new building.

“Hopefully this is the beginning of a long series of successes for you, for your company,” he told Laura Bonner.

Crowe said he was first attracted to the company because he loves a great story. Ms Bonner’s grandfather Philip, a potato farmer, began experimenting with making vodkas and gin using his own recipe.

Ronan Keating, actor Russell Crowe, Laura Bonner and Ryan Tubridy attend the opening of the new brand home for the Muff Liquor Company, a craft distillery in Muff, Co Donegal.placeholder image
Ronan Keating, actor Russell Crowe, Laura Bonner and Ryan Tubridy attend the opening of the new brand home for the Muff Liquor Company, a craft distillery in Muff, Co Donegal. | Liam McBurney/PA Wire

After first trying it out on family and friends, it developed to the stage that every Friday afternoon a queue of locals would pass through his farmhouse to pick up a jar of his spirits before the local dance.

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“When I heard the story of old Phil and what would happen on a Friday afternoon, I just got really attracted to it,” Crowe said.

“And then I tried the product, and that really sealed the idea for me that I had to get involved.

“It is a great product and the story is a fantastic story that will travel from place to place, from country to country. And I just wanted to be part of that.”

He added: “It’s a romantic idea, isn’t it? A potato farmer looking at what he can do with his rotten potatoes, comes up with a recipe for a drink that appeals to people, and on a Friday afternoon a few drop in and fill up their receptacles, I just think it’s a brilliant story of community,” he said to laughter.

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Tubridy, who hosted the opening, became friends with Crowe through interviewing him as the former host of RTE’s The Late Late Show.

He said: “We wouldn’t pedal muck, this is good stuff. I think people like the fact that there’s a story with it, it’s not just a drink. So I like that too.”

Keating said: “Russell and I had been chatting for quite some time about getting involved in different liquor brands, it had become a trendy thing.

Russell Crowe took time to pose for selfies with fansplaceholder image
Russell Crowe took time to pose for selfies with fans | Liam McBurney/PA Wire Muff Co. Donegal Tomorrow (Tuesday 2nd July) to mark the formal opening of the new Brand Home for

“I got a call one day, he was here in Ireland shooting a film, and he just said ‘I’ve found it’.

“‘Found what?’ ‘I found what we’ve been looking for’.

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“‘The Muff men’ was created and it’s been a hell of a lot of fun. When Rusty calls, we step up to the plate.

“To see this come to fruition, we’ve been talking about it for nearly three years now, to see what the Bonnar family have done.”

Crowe also took time to pose for photos with locals gathered outside the new building.

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