The Barbie effect: Hair salons see a rise in requests for Margot Robbie’s Barbie blonde hair colour

People in this article

Watch more of our videos on Shots! 
and live on Freeview channel 276
Visit Shots! now
The Barbie movie broke box office records in the first weekend of its release

After the past few months of sneak peek trailers and press tour outfits, the Barbie movie finally premiered in cinemas on Friday and not surprisingly broke box office records in its opening weekend. 

The Barbie movie, starring Margot Robbie alongside Ryan Gosling, has been described by Go Mag as “Pink Perfection” but it seems that’s not the only colour fans are loving. As well as wearing the colour pink from head to toe for the full Barbie vibe many hair salons have seen a rise in customers requesting Barbie’s blonde hair colour. 

Hide Ad
Hide Ad

Margot’s hair colourist Jacob Schwartz revealed to E News exactly how he achieves her signature hair colour - and it doesn’t involve a DIY at-home job. The celebrity hair colourist - who also counts Megan Fox and Brie Larson as clients - explained: “I choose specific fine pieces throughout her entire head of hair, I weave a certain amount of highlights on different parts of the base, as opposed to bleaching her entire head of hair." 

According to WWD salon booking system, Fresha, recorded a 508 per cent year-over-year increase in the number of Barbie-inspired services offered by salons. These services included Barbie pink nails and Barbie peroxide blonde hair. Searches around Barbie beauty such as #barbienails, #barbiebeauty and #barbiehair have also seen a rise on TikTok @audreyvictoria received over nine million views for her Barbie Ponytail tutorial. 

This is the Barbie Effect but has the peroxide bleach blonde hair colour ever really gone out of fashion? Looking back, heiress Paris Hilton was the ultimate ‘Barbie girl’ in the noughties and Baywatch actress Pamela Anderson showed us how to be a blonde bombshell in the 90s. Not forgetting the fifties icon Marylin Monroe and the original blonde bombshell Jean Harlow who popularised the peroxide blonde hair trend way back in the 1930s.

Always happy to jump on a trend I think it's time to go and book an appointment with my hair colourist.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.