Beyoncé & Adidas agree to sever business ties these are the other brands she endorsed
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Beyoncé and Adidas have decided to go call time on their business collaboration with Ivy Park. The Grammy Award winner and German sportswear brand have reportedly agreed to part ways after working together for the past five years. According to The Hollywood Reporter the mutual decision came after there had been ‘major creative differences’ for some time but the singer is ‘excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.’
The singer first launched Ivy Park in collaboration with Sir Philip Green owner of the high-street brand Topshop in 2016 before Adidas took over producing the sportswear clothing line. In February the Wall Street Journal reported that the brand had suffered from ‘weak sales’ after only making $40 million after it was originally forecast the brand would make $250 million.
As well as being a world-wide singing sensation and founder of Ivy Park, the Crazy in Love songstress - who has an estimated net worth of over $500 million - has made her money from other big brand endorsement deals.
L'Oréal - $4.7million (5 Year Contract)
From 2001 to 2013 Beyoncé was the face of cosmetics brand L'Oréal. The singer endorsed multiple products from the range including Feria hair colour, L'Oréal Paris Infallible foundation and her own lipstick as part of the ‘Stars Collection’ range. The beauty brand was accused of ‘whitening’ the singer's skin colour in advertisements by the media in the US - which they vehemently denied.
Tommy Hilfiger - $250,000
In 2004 Tommy Hilfiger endorsed Beyoncé for its ‘True Star’ fragrance and later the ‘True Star Gold’ version of the perfume. The advertisement campaign featured the singer in a black and white video singing an acapella version of the song ‘Wishing on a Star’.
Pepsi - $50 Million
In 2004 the singer starred alongside singers P!nk, Britney Spears and Enrique Iglesias in a Roman Gladiator-style Pepsi advert where she earned a reported $2 million. But it was in 2013 when Pepsi made her brand ambassador, ahead of her Super Bowl halftime show that the drinks brand paid her a whopping $50 million.
The was said to be the most Pepsi has ever paid for a celebrity endorsement but she certainly gave them their money's worth. There were adverts, social media campaigns and even Pepsi signs throughout her performance.