As Harry Styles takes on new CEO for his brand ‘Pleasing’ we take a closer look at the lifestyle company

Harry Styles is currently on his ‘Love on Tour’ world tour but that hasn’t stopped him thinking about growing his lifestyle brand ‘Pleasing.’ 

The ‘As It Was’ singer first launched the company ‘Pleasing’ in November 2021 with a range of nail varnishes. Harry has been rocking painted nails for years so it kind of made sense that he, like other celebrities such as Lady Gaga with Haus Labs and Rihanna's Fenty, would branch out into the beauty industry. 

The brand’s mission says that they want to ‘bring joyful experiences and products and to dispel the myth of a binary existence.’ In a statement Harry explained his reason for launching the company “I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that’s how Pleasing was born. Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good.”

But it’s not just cute and colourful ‘biodegradable’ nail polishes the company has to offer, there is an entire skincare range and apparel wear too. The ‘Pleasing Pen’ has two serums to ‘refresh lips and eyes.’ whilst the Acid Drops promises to ‘gently reveal a bright, replenished glow.’ The Watermelon Sugar’ singer has already collaborated with Brazilian fashion designer Marco Ribeiro on a few products. 

Prices range from $20 for a single nail polish and $65 for a set of four. Skincare is from $25 for one individual product to $150 for a full skincare set. The clothing line prices range from as little as $20 - $60. 

And if you can’t get any Harry Styles tour-merchandise then you could always purchase from the Pleasing fashion line. The range includes everything from hooded jumpers, t-shirts, shorts and socks. 

It appears that the lifestyle brand isn't just a hobby for Harry, no this man means business as he brings in former Chief of Design and Merchandising Officer, for Gwyneth Paltrow’s brand Goop, Shaun Kearney as the brand's first CEO. 

According to the Business of Fashion Harry said “His [Kearney] exceptional vision and extensive experience will be invaluable as we enter the next chapter of Pleasing. We are excited to continue to explore ideas, categories, and characters alongside him.”

With Goop estimated to be worth around $250 million, Pleasing could be set to make Harry an even bigger fortune over the next few years.