Tomorrow X Together named Dior's first-ever Group Ambassador in a historic move for the luxury brand

In a groundbreaking announcement, luxury brand Dior unveiled that K-Pop group Tomorrow X Together (TXT) has been chosen as the newest ambassador for the esteemed fashion house; the historic selection marks TXT as the first-ever group to hold the ambassadorial title in Dior's illustrious history.

Translated by Soompi, a statement from a spokesperson for Dior, they revealed the reasons for making this unique move; "embarking on a global stage, TXT is now an ambassador for Dior, forging a unique connection with both Dior House and the visionary artistic director, Kim Jones." The statement went as far as to call TXR "Korean artists who personify Dior's timeless blend of classic sophistication and contemporary flair."

As Dior's ambassador, TXT will actively participate in an array of brand-centric engagements and foster imaginative collaborations with Kim Jones, the creative mastermind behind Dior's men's collection. 

Collaborations are set to encompass stage ensembles and more; the most recent testament to this partnership was TXT's striking performance at Lollapalooza 2023, where they graced the stage in Dior attire.

Expressing their sentiment, TXT shared on social media, "Our inaugural appearance as Dior ambassadors unfolded at Lollapalooza. The experience of performing in meticulously crafted Dior outfits was truly remarkable, and the privilege of sharing meaningful moments with this iconic brand was an honour. 

“We eagerly anticipate the journey that lies ahead alongside Dior and pledge to unveil multifaceted facets of TXT throughout this collaboration."

Who are Tomorrow X Together?

Tomorrow X Together, often stylized as TXT, is a South Korean boy band formed by Big Hit Entertainment, now known as HYBE Corporation. The group debuted on March 4, 2019, with their extended play (EP) titled "The Dream Chapter: Star."

TXT's music and concepts often revolve around the themes of youth, dreams, and growth. They have released several successful albums and extended plays, including "The Dream Chapter: Magic," "The Dream Chapter: Eternity," "Minisode1: Blue Hour," and more. Their music videos frequently garner millions of views, and they have a dedicated international fanbase known as "MOA," which stands for "Moments of Alwaysness."

The group has earned praise for their choreography, vocal abilities and relatable messages in their songs. They have won numerous awards and accolades both in South Korea and internationally, solidifying their position as one of the rising acts in the K-pop scene.