Global Wellness Day: Is Holly Willoughby’s Wylde Moon the most profitable celebrity-owned wellness brand?

Three words have been echoing around the UK media sphere this week as Holly Willoughby returned to ITV’s This Morning following her half-term break. As the presenter opened Monday’s show encouraging a new chapter after Phillip Schofield’s departure, she started her monologue by asking, ‘are you ok?’ to the audience.

While social media users may have turned her sentiment into a meme, the underlying question remains wholly important following concerns over Holly’s former BFF’s mental health amid the scandal.

Since we were all locked away a couple of years ago during a tiny little thing called a ‘pandemic’, around 50% of people have declared that wellness had become a top priority to them over the past 12 months.

For one to keep their mental health and wellness in tip top shape, one could follow the classic rules such as get enough sleep, have a balanced diet and move your body 30 minutes a day, but for others, they may look to wellness brands to help them feel fabulous.

Holly Willoughby herself has recently entered into the wellness brand sector, but how profitable is it? PeopleWorld takes a look.

Wylde Moon

Holly Willoughby launched Wylde Moon in 2021 as a ‘guidance brand’ that is an ‘ever-lasting journey of self discovery.’

With products such as wax melts, perfumes and candles priced between £11-£65, podcast episodes and blog posts, Holly could reportedly be earning at least £12 million from the wellness brand.

Goop

Although Gwyneth Paltrow launched her wellness brand across the pond, the actress had a Goop shop in the UK for a short amount of time before it had to shut down due to a loss of £1.4 million.

Despite the sizable loss and the continued controversies about the products, Gwyneth’s $250 million empire continues to thrive with its sex toys and funky smelling candles.

Cosmoss

One might think that supermodel Kate Moss knows a thing or two about health and wellness as she became one of the latest celebrities to join the celebrity-owned wellness brand wagon.

Customers can find £20 teabags on the site (the cheapest product) which may help fuel the model’s $70 million net worth.

Poosh

Kourtney Kardashian’s Poosh is reportedly worth $15 million, the sixth most successful brand within the Kardashian-Jenner family.

Although the company is worth $15 million overall, Kourtney is said to take home around $3.09 million a year…not too shabby!

Soulcare

What is the key to mental health? Some may say that instead of one key, there are ‘Keys’ as they look to buy skincare products and ‘soul-nurturing rituals’ from Alicia Keys’ brand Soulcare.

While the exact net worth for Keys’ Soulcare is not available online at time of writing, the singer’s eye-watering net worth of $150 million may have the skincare brand to thank for some of the profits over the past three years.