Amanda Holden hits back against rumours of a 'rivalry' between her and Holly Willoughby

They are two of ITV’s biggest presenters, but sources claim there is a 'rift' between Holly Willoughby and Amanda Holden and that the pair have never been close friends.

The Britain’s Got Talent star made a not-so-subtle dig at Holly’s statement about Phillip Schofiled on her return to This Morning. Amanda appeared to mock Holly on her Instagram stories after wearing a white outfit - like Holly wore -and asked fans ‘Are you ok?’ mimicking the This Morning Presenter. 

Amanda has hit back at these claims of a 'rift' between them in an Instagram post she wrote "The story in The Sun today about Holly and I is completely made up, full of contradictions and just utter rubbish. Sadly this means every other paper will now write it too. So I have to put this up for a few hours to try and add perspective and truth.

"Sadly strong and intelligent women have for far too long been pitted against each other when we should all be celebrated in our own right. What a surprise the article is written by a MAN."

"The 'rift' story now circulating as a result of this article - which I have woken up to this morning and was not checked for factual correctness - simply does not exist. There have been some huge assumptions made this week and everyone has feasted on them."

In the post Amanda also explains how these 'types of articles' need to stop with the language around women is 'laughable'. She added that the world is being eroded of it's best qualities such as 'humour, backbone and truth.' The comments were turned off for this post but it has already gained over 20,000 likes.

According to The Sun sources claim that it is well known the pair don’t have any kind of relationship and tend to stay in their own friendship circles during ITV events. Holly is close friends with Christine Lampard, Emma Bunton and Tamzin Outhwaite. Whilst Amanda sticks to her own clique of Ashley Roberts, Alesha Dixon and Simon Cowell. 

The insider explained: “They’ve been pitted against each other for certain big jobs, so there’s a competitive element which doesn’t lend itself to a friendship.”

“Both are highly ambitious but there are many traits in their personalities and their behaviour within the industry that secretly gripe one another. The Schofield drama has just brought their rivalry to the fore and Amanda, in particular, couldn’t resist making it public.”

Amanda fell out with Phillip after she lost out to Rochelle Humes. Rochelle filled in for Holly during the time she went to present I’m a Celebrity. 

Career Paths

Holly has a net worth of an estimated £10 million with Amanda’s around $4 million. Both have worked in the TV industry for many years with Holly working her way up through the ranks from children’s TV presenter to daytime host. 

Amanda’s career started a bit on the unconventional side as she was a contestant on the dating show Blind Date then actress before becoming a judge on BGT.

Their husbands are in the industry

Their husbands are both in the media industry Dan Baldwin is a TV producer who has worked on Celebrity Juice and Amanda’s husband Chris Hughes works for the talent agency YMU - which Holly left to start her own talent company Roxy Management.

They have the same taste in fashion 

Aside from the ‘white’ outfit saga Holly and Amanda have also been spotted wearing the same or very similar outfits. As she arrived to present her Heart Breakfast show Amanda was seen wearing a floral dress by Anne Louise Boutique only for Holly to wear the same dress a few days later to host This Morning.