I'm A Celebrity 2025: Bosses introduce major rule change to bushtucker trials ahead of new series

A major rule change around I’m A Celebrity’s iconic bushtucker trials will be introduced in the new series of the ITV reality show.

I’m A Celebrity... Get Me Out Of Here will be returning to screens on Sunday evening (November 16), with 10 stars set to join the famous jungle camp. ITV confirmed this year’s line up with celebrities such as Ruby Wax, Jack Osbourne, Alex Scott, and Martin Kemp among the new campmates.

While fans are waiting patiently for the launch of the series this weekend, it has been revealed that there will be a huge new rule change to the bushtucker trials this year.

It has been reported that this year, the celebrity campmates can only be voted to do two trials in a row before being exempt for the next trial. A source told the Daily Mail: “It will be really good for the show.

Matt Hancock during a Bushtucker trial on I’m a Celebrity... Get Me Out of Here last night. Picture: ITV/ Shutterstockplaceholder image
Matt Hancock during a Bushtucker trial on I’m a Celebrity... Get Me Out of Here last night. Picture: ITV/ Shutterstock | ITV/ Shutterstock

“When celebrities get voted over and over again, it can be quite upsetting for them, the public gets bored or annoyed and the other contestants were becoming increasingly frustrated at missing out on air time.”

The new rule change is said to have been brought in to stop the British public from “toxically targeting” certain celebrities. A number of celebrities have been selected in previous years to face multiple bushtucker trials, with the British public often targeting one star to face the tough challenges.

Last year, BBC Radio 1 DJ Dean McCullough was repeatedly voted to face the trials by the British public. He faced seven consecutive trials during his time on the show. Dean’s inability to win stars for the group was picked upon by the voting public, who chose him to face challenges including come that saw him sharing claustrophobic spaces with creepy critters.

Dean McCullough takes on ‘Sinister Sarcophagus’ Bushtucker Trial.placeholder image
Dean McCullough takes on ‘Sinister Sarcophagus’ Bushtucker Trial. | ITV / I'm A Celebrity... Get Me Out Of Here

During in interview with hosts Ant & Dec on the companion show Unpacked, Ant admitted that he was tired of seeing Dean being voted for and failing the trials, saying: “I think it’s good to see other faces there.

“It’s not about Dean. It’s about us seeing different people down there, and we want to see different people being featured. You just get to a point where you go, ‘Who’s still voting for Dean?’ I don’t get it.”

Other stars in previous series who have been targeted by the voting viewers include Matt Hancock, Gillian McKeith, and Helen Flanagan. Waterloo Road and ex-Emmerdale actor Adam Thomas hold the record for facing the highest number of bushtucker trials in one series. He faced 12 trials during his time of the show, though not all consecutively.

The new series of I’m A Celebrity... Get Me Out Of Here launches at 9pm on Sunday, November 16. The 95-minute launch episode will air on ITV1, STV, ITVX, and STV Player, with subsequent episodes airing seven days a week in the same timeslot.

Telling news your way
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice