Pudsey bear 2021 merchandise: where to buy ears, clothes and pyjamas for Children in Need - including ASDA

The charity event has raised over £1bn since it began 31 years ago

The official Children in Need 2021 t-shirt

The BBC’s annual Children in Need event will be held on Friday 19 November this year, when Pudsey bear will help host a night of entertainment and fundraising.

Since Children in Need began in 1980, the BBC charity has raised over £1bn for disadvantaged children and continues to fund wellbeing, mental health and other services across the country.

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Schools and workplaces are among the top fundraisers, with kids and adults decked out in Pudsey clothes - from t-shirts to ears and pyjamas.

So, you might be wondering where you can get the latest Pusdey items - and help children in need all over the UK while sporting your mascot merch.

Here’s the best places to buy Pudsey clothes this year, and how the money you donate will support young people.

Where can I buy Pudsey merchandise?

While the official Children in Need online shop is the most obvious place to nab your favourite stuffed bear, t-shirts and lanyards, you will also find Pudsey merchandise in the charity’s exclusive partner, ASDA and Greggs bakeries.

ASDA has already raised a whopping £26,000,000 for the charity since they began supporting it over 20 years ago. The supermarket’s popular George products include Pudsey socks, babygrows, ears and his and hers onesies to name a few.

This year, as well as the annual Doctor Who bear, ASDA has also released an official tee.

ASDA colleagues participate in fundraising, as well as selling products in store (Picture: ASDA)

It was designed by four BBC Children in Need funded projects, one from each nation of the UK. The children each helped design a Pudsey bandana each is represented on the t-shirt.

The t-shirt, which is unisex, is available for just £6.40 on the George at ASDA website.

Greggs and BBC Children in Need celebrate their 15th year of partnership in 2021, giving Greggs’ customers the chance to sink their teeth into Pudsey and Blush ring buns, Pudsey shortbread and Blush gingerbread.

Greggs are selling various Pudsey goodies (Picture: Greggs)

Items will be available across Gregg’s bakeries.

What merchandise is available?

From baby’s dribble bibs and sleepsuits to tote bags, stationary and key rings, the Children In Need merchandise for 2021 has something for everyone.

Children in Need online store

The Children In Need online store offers the most extensive range of items, including the annual Doctor Who pudsey bear. 

Here are some of NationalWorld’s top Pudsey merchandise:

Strictly Come Dancing Pudsey ears: £3.00 Buy Here

2021 Eleanor Bowmer Mug: £10.00 Buy Here

Spot notebook: £2.00 Buy Here

Travel Mug: £6.00 Buy Here

The Pudsey Travel Mug

Silver pin badge: £1.00 Buy Here (also available in gold)

Lanyard: £1.00 Buy Here (available in two other colours)

You can visit the full store via the Children In Need website.

ASDA exclusives

The following items are available to shop online and in store at ASDA supermarkets across the country.

Here are a few of the many items available at George at ASDA:

Children in Need fleece pyjamas (kids): from £9.00 (available in pink)

Pudsey Bear Black Sleepsuit with Hat (Babies): £6.00

Pink Blush Fleece Pyjamas (women’s): £12.00

Black Pudsey Print Mesh top (Women’s): £12.00

Pudsey grey onsie (adults): £7.00

Grey Superman Pudsey Bear T-Shirt (kid’s): £7.00

The Superman Pudsey top has been a favourite among ASDA customers (Picture: ASDA)

The full ASDA exclusive Children In Need range is available online, here.


From Pudsey and Blush ring buns, Pudsey shortbread and Blush gingerbread, various items are available in Gregg’s bakeries.

Where do my Children In Need donations go?

According to Children In Need, it uses the money raised to support disadvantaged children and young people across the UK.

BBC Children in Need is currently supporting over 3000 local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

In the last grant year alone, your support helped change the lives of over 600,000 disadvantaged children and young people, right here in the UK.

For items bought in ASDA, a minimum of 48 percent of the price of the Official Tee will benefit BBC Children in Need, and a minimum of 10 percent of the price of participating products will benefit BBC Children in Need.