Land Rover Defender and Mercedes Benz G63 most popular luxury cars for Brits

Imagine the roar of a 4.0-litre twin-turbocharged V8 engine as you traverse Spanish costal highways and quaint roads lined with orange trees… sounds like the dream? Well, you aren’t alone. The global luxury car rental market is booming and projected to grow from $49.15 billion in 2024 to $89.60 billion by 2032.

In the last year alone, luxury car rental platform, Driverso – which offers rental of dream cars from brands such as Ferrari, Lamborghini and Porsche - has reported an 18% increase in vehicles hired. It has also released insights showing the Land Rover Defender is the most popular high-end vehicle for Brits to hire in Europe via its platform, followed by the Mercedes Benz G63, Audi A5 Cabrio, Aston Martin DBX and BMW M440 Cabrio (in this order).

Meanwhile, when looking at the most popular destinations for luxury car hire in Europe, the company found that it’s less about ‘la dolce vita’ and more about ‘la buena vida’, with Spain being the most sought-after destination by Brits, accounting for 23% of Driverso requests. This is followed by on level pegging by Italy and Germany (both 18%). Driverso, which allows affluent individuals to compare and book luxury cars to hire in just a few clicks, named the Land Rover Defender, Aston Martin DBX, Mercedes Benz G63, Audi A5 convertible and BMW M440 convertible as some of the most popular cars for Brits when travelling in Europe.

Driverso’s data showed that of the top ranking countries to hire a luxury car with sleek curves and an engine sure to give you an adrenaline rush, the most popular Spanish cities were Barcelona and Marbella, while the top ranking in Italy, home to Bulgari and Barolo, were Venice, Rome, Florence and Milan. The most popular German cities were cultural capital Berlin and home to Oktoberfest, Munich. Interestingly, while the luxury car world has historically been male dominated, Driverso reports an increasing number of female customers using its platform, currently standing at 29% of hires.

In contrast, looking at typical ages, while younger age groups show the highest interest in luxury car rental with 25-34 year olds being the highest users of the Driverso website, the average luxury care rental customers age sits between 45 and 64 years (55% of customers).

A spokesperson from Driverso commented: “Foreign travel is all about trying new things, and this is all the more true for luxury travel. We have a fleet of over 1,500 cars made up of over 200 models and we know that one of main things our rental customers are looking for is the ‘cool factor’ of a vehicle. For some that might mean a sleek, attention-grabbing supercar and for others that might be a state-of-the-art 4X4. We’re seeing more interest than ever in luxury car hire as consumers settle into post-covid travel and look to enjoy the finer things in life. As an Italian head quartered company, we’re delighted to see Italy in the top three locations Brits look to hire luxury vehicles, and we can’t argue with their top picks of the Land Rover Defender and Mercedes Benz G63.”

Whether it's a road trip along the Amalfi Coast in Italy, a romantic weekend in Paris or an excursion in the Swiss Alps, Driverso has one of the most exclusive car fleets and a network across Europe, including Austria, France, Germany, Italy, Holland, Portugal, Monaco, the United Kingdom, Spain and Switzerland. More information or to book your own rental luxury or super car, visit www.driverso.com.