Which celebrity is losing the most money in fashion? Beyoncé and Victoria Beckham make the list

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Beyonce’s Ivy Park x Adidas clothing line has suffered more than 50% in losses

One would think that Queen Bey could conquer anything she turns her hand to as seen by her musical success with her recent record-breaking Grammy Award sweep and the global rush to buy tickets for her Renaissance World Tour.

Although Beyoncé is expected to earn upwards of £400 million for her first tour in seven years, which sees the 'Break My Soul' singer perform seven nights in the UK, she is also said to be losing millions of pounds on her activewear collaboration.

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It has been reported that Beyoncé's clothing line Ivy Park with Adidas allegedly missed projection sales by over $200 million last year, with only $40 million sold in 2022 compared to $93 million the previous year.

The Wall Street Journal reported, ‘In five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold…losing money for Adidas,’ namely losing an estimated $10 million on the partnership in 2022 alone.

Ivy Park first launched with Topshop in 2016 (Pic:Getty)Ivy Park first launched with Topshop in 2016 (Pic:Getty)
Ivy Park first launched with Topshop in 2016 (Pic:Getty) | Getty Images

It has been claimed that Beyoncé earns $20 million a year on the deal which is set to run until the end of 2023, but as costs and sales decline, Adidas executives are allegedly discussing whether to revamp the line or end it completely.

On the other hand, a spokesperson told Forbes that the partnership between Beyoncé and Adidas remains to be ‘strong and successful’ with the company never disclosing key financial figures.

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The allegations of declining purchases come as a new Ivy Park collection is dropped with Adidas, and while the BeyHive may be willing to drop money on Renaissance World Tour tickets, all eyes are set on whether they want to buy the activewear.

Beyoncé created her Ivy Park brand initially with Topshop in 2016 before taking full ownership two years later. The Cuff It singer then drafted up her Adidas launch in 2019 taking after Kanye West’s successful collaboration.

If the reports are true that Beyoncé's clothing line is losing more than 50%, she wouldn’t be the first to lose money on fashion endeavours.

Earlier this year, it was reported that Victoria Beckham had racked up a total of £66.3 million of debt in her high-end fashion company, since its launch 15 years ago.

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Reports for Victoria Beckham Holdings Ltd, which sells dresses, shoes and accessories, apparently showed that the firm’s directors Victoria and David Beckham were not paid a dividend after it made losses of £5,887,036 and £8,581,944 in 2021 and 2020 respectively.

The luxury fashion brand has expanded into new products with the launch of leather goods and a body range, as well as growing internationally with business in Europe and the Middle East.

Although the Beckham's joint ventures has reportedly doubled its profits, Victoria was said to have lost $15.6 million in 2020, $7.8 million of which connected to her makeup business, with a spokesperson blaming Covid-19 for the alleged 6% decline in sales.

Much like the previous singers, Jessica Simpson also proved that she could not save her once billion-dollar fashion brand which appeared in department stores, from falling into near bankruptcy.

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A majority stake in the Jessica Simpson Collection was bought by licensing company Sequential Brands in 2015 for an undisclosed sum, but the company then filed for bankruptcy in 2021.

To save her billion-dollar brand, Jessica Simpson apparently applied to buy Sequential’s stake back for $65 million with the help of the Simpson family and lenders.

Jessica Simpson said: “I drained everything to buy it back. But I’m my best investment to myself. I believe in big things”

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