Lady Amelia Windsor launches footwear collection but she’s not the first Royal to obtain a fashion collab

As Lady Amelia Windsor advances in her modelling career it was only a matter of time before she would dip her toe into fashion design. The next generation of Royals and the youngest daughter of George Windsor, the Earl of St Andrew’s, recently launched her sustainable footwear collection with London brand Pretty Ballerinas.

Just like her Royal relative King Charles III, Lady Amelia is an advocate for helping the environment and looking after the planet. With this in mind she designed a ‘fun and colourful’ capsule collection of ballerina-style pumps inspired by her own illustrations from a visit to Menorca with prices starting from £149.

More importantly, Pretty Ballerinas said: “Each pair has been thoughtfully designed using recycled garments for the canvas, recycled rubber for the soles and digitally printed designs.” The collection is said to combine both her love of London and the environment.

Lady Amelia isn’t the first Royal to have a fashion collaboration. In 2019 Meghan Markle announced that she was launching a high-street clothing line with Marks & Spencer, John Lewis, Jigsaw and Misha Nonoo for the Smart Works charity. The charity helps long-term unemployed women regain the confidence they need for job interviews. For every item sold one would be donated to the charity.

The collection was accessible and inclusive as possible in a range of sizes and different price points. It featured a black dress from M&S at £19.50, a suit from Jigsaw at around £300 for a blazer jacket and trousers and a Tote bag from John Lewis. All products quickly sold out but the brown Tote bag is being sold on eBay for £350.00. 

Younger sister of the Princess of Wales Pippa Mathews (Middleton) teamed up with fashion designer Tabitha Webb to create a white and pink floral dress and matching scarf to help raise funds for the British Heart Foundation. The dress was being sold for around £295 and the scarf £95. All the profits went to the British Heart Foundation on behalf of Pippa.