Oodie - the cosy hooded blanket trend that many think will cut their bills this winter

It is a clothing trend that has already seen a £10 Aldi dupe, another at Marks and Spencer, and one available at Argos.

Oodie’s are large oversized hooded blankets that first launched in 2018 but are enjoying a bit of a resurgence this autumn.

That’s because as winter approaches, people are already looking at efficient ways to keep warm in light of the cost of living crisis the UK is currently facing.

Rising bills are adding strain on families and keeping radiators switched off longer than usual.

Many social media users have also taken to Twitter to share their positive reviews of Oodies.

And according to the advice of money saving expert Martin Lewis, an Oodie could actually help you save big time this winter on your heating bills.

Oodies will certainly keep you warmer when you are feeling extra chilly and therfore they appear to fit in with Martin Lewis’ top tip to “heat the human, not the home.”

On his Money Saving Expert website, Lewis has highlighted one comment on hooded blankets from his forum where followers share their own advice.

Teresa said: “Invested in an oversized hoodie blanket to snuggle up in, not used heating since!”

Oodie was started by Davie Fogarty, a young entrepreneur from Adelaide, Australia, which has now grown into a $200 million-a-year business since 2018.

Its heavy promotion by wearers on social media sites like TikTok and Instagram has seen it become a viral talking point.

With its distinctive shape and unique, vibrant patterns, the business quickly stood out form similar products on the market.

All Oodies on theoodie.co.uk are currently on sale with a £20 off deal but if the £57 price tag is out of your price range, you can pick up an Aldi dupe for only £9.99

However, stocks are limited and already selling out in many of Aldi’s stores.