Pride of Britain Awards 2024 best and worst dressed: Cat Deeley, Frankie Bridge and Maura Higgins

The celebrities arrived all dressed up for The Pride of Britain Awards on Monday evening at the Grosvenor House Hotel in London. The awards ceremony celebrates the extraordinary accomplishments of unsung heroes who've made a big difference to society. 

The guest list included celebrities from Loose Women, Strictly Come Dancing, Good Morning Britain, Gladiators and This Morning. Spotted on the red carpet was Ben Shephard and Cat Deeley who admitted she hadn’t attended the Pride of Britain Awards for nearly 20 years. The This Morning host wore a floaty yellow dress by Matthew Williamson. 

Several celebrities left little to the imagination by wearing some eye-popping dresses. Love Island star Maura Higgins wore a black gown with an extreme v-neckline that pushed her breasts up and almost out. 

Christine McGuiness opted for a silver ball gown with frill detail and corset style top with white lace detail. Helen Flanagan also decided on a strapless dress but in lilac colour. 

We were not a fan of Olivia Bowen’s brown crepe dress which appeared to just cover her nipples. The mum of one usually looks gorgeous but definitely missed the mark on this occasion. 

Frankie Bridge was spotted in a layered corset style white gown which you could mistake for a wedding dress. The Loose women looked elegant pairing the dress with simple necklace to complete the look. 

Wowing the crowds on the red carpet was former Strictly star Saffron Barker who looked stunning in a 3D designed floral figure-hugging dress in multiple colours. Carol Vorderman looked chic in a long-sleeve sparkly dress with a train. 

Natalie Dixon is NationalWorld’s Lifestyle reporter. If you liked this article and want to read more about celebrities, fashion, beauty and lifestyle you can follow Natalie Dixon on X here. 

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