Asda brings back discontinued 1990s fan favourite product that has shoppers going mad

A classic 1990s yoghurt has returned to Asda stores after being discounted. The Muller Corner Mississippi Mud Pie was a classic 1990s treat and its return has shoppers delighted that the yoghurt has been spotted on Asda shelves.

The return of the popular product was confirmed by Muller, who said the flavour would be stocked all over the country. Toby Bevans, strategy and marketing director at Muller Yogurt and Desserts said: "We have seen an overwhelming demand to bring Müller Corner Mississippi Mud Pie Inspired back, so we’re delighted to bring this iconic flavour back to fridges across the country.

"We hope to bring people of all ages a taste of the 90s with this much-loved Müller Corner classic."

The item is on sale for 90p and will be rolled out further afield in September.”

Bevans added: “Müller Corner is an icon in the yoghurt world and has been around in the UK for over 30 years. From footwear to photography, this is the age of nostalgia and we are surrounded by retro icons everywhere we look. So it is time to celebrate our iconic collection and bring back this favourite in its retro form.

“We are constantly asked on social media when will we bring back Mississippi Mud Pie, so we are confident in our approach.”

Müller also confirmed its Muller Corner Plant Based and Müller Rice Plant Based will be available in Asda first before a wider roll-out later this year at Asda rivals like Tesco, Morrisons and more.

The Mississippi Mud Pie is a creamy toffee and coffee flavoured yoghurt with a chocolate under layer and a separate helping of chocolate crumble.

Taking to Facebook, an Asda shopper said: "Is it actually back? What stores? Is this true?

Another said: "I’ve missed this yoghurt so much! Don’t you ever discontinue again."

"I remember this 18 years ago it was my favourite," said another