Deliveroo table booking: New feature sees app expand beyond takeaway deliveries - what is SevenRooms?

Deliveroo will soon offer customers the chance to book tables at their favourite restaurant as it expands beyond takeaway deliveries. The tech firm, which was snapped up by DoorDash for £2.9 billion last year, said it will initially launch Deliveroo Reservations in London on Thursday (May 7), with users able to book tables at hundreds of top restaurants including Dishoom, Dove, Hide, Kricket, Barrafina and Kolae.

Last year, US-based DoorDash also bought restaurant booking platform business SevenRooms for around £900 million. And Deliveroo said it would now integrate technology from SevenRooms into its own app, after DoorDash expanded into restaurant bookings on its platform in the US late last year.

The move is part of ambitions from Deliveroo to expand beyond its core takeaway delivery offer in the UK in order to help drive its growth. The feature is being initially rolled out for restaurants in London but Deliveroo said it has plans to expand the service further across the UK later this year.

Suzy McClintock, vice president for consumer and new verticals at Deliveroo, said: “This launch is about supporting restaurants to grow in new ways. Whether it’s a Deliveroo order or a reservation in store, we want to drive discovery, demand and revenue across every channel.

“By fully integrating SevenRooms into the Deliveroo app, we’re giving restaurants access to new customers and giving diners an easier way to discover and book some of London’s best tables – all in one place.”

Joel Montaniel, vice president and co-founder of SevenRooms, said: “Restaurants thrive on the relationships they build with their guests. Bringing reservations into the Deliveroo app gives London restaurants a new way to connect with diners and grow, while making it easy for consumers to discover and book great restaurants.”