Gloucester Quays: New store bringing Scandinavian Christmas charm opens on Friday
At 9:59am on Friday 14th November, Danish homewares brand Søstrene Grene will open the doors to its newest store in Gloucester Quays, the launch marks the brand’s second Gloucestershire location. Perfectly timed for the busy festive season.
Expanding the brand’s presence in the Gloucestershire region, the new store showcases Søstrene Grene’s signature Scandinavian-inspired designs. The Gloucester Quays location offers shoppers a thoughtfully created range of affordable homewares, furniture, lifestyle products and craft essentials that will inspire customers in the countdown to Christmas.
In celebration, the first 100 customers through the doors will receive a voucher for a rug, worth over £60. Guests will also receive a canvas tote bag filled with Søstrene Grene goodies before getting the chance to explore the brand’s latest collections whilst enjoying refreshments and live performances by a classical string duo and ballerinas.
Known for its bustling community, Gloucester is fast becoming a favoured destination for festive shopping, with its Christmas markets and enchanting display of lights. The timely introduction of Søstrene Grene will bring even more charm to the city’s Christmas celebrations, allowing visitors to enjoy a moment of Scandinavian calm and creativity amid the festive buzz.
Originating in Denmark, Søstrene Grene now has over 370 stores globally, and 64 locations across the UK, with the new store. The Gloucester store joins the established Cheltenham store as Søstrene Grene grows its presence in the UK and Gloucestershire.
Mikkel Grene, group CEO and co-owner of Søstrene Grene, comments: “We are delighted to continue our UK and Gloucestershire expansion with our new Gloucester store. We are very much looking forward to welcoming new and loyal customers and becoming a welcoming space where people can find inspiration and enjoy a little everyday ‘hygge’ throughout our Scandinavian inspired design.”
UK Partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across Northern Ireland, Southern England, Scotland and Wales, are excited to welcome shoppers to the new Gloucester store.
Norma Jacob, comments: “We’re looking forward to opening our new Søstrene Grene store in Gloucester. This exciting location allows us to bring our distinctive blend of Scandinavian charm and creativity to the heart of the city. As the festive season approaches, we look forward to welcoming customers into a calm, inspiring space where they can discover a moment of serenity within the everyday.”
Richard Power adds: “ We’ve already had an incredibly positive response to our latest store opening, echoing the warmth and enthusiasm we saw in Cheltenham. We’re pleased to bring Søstrene Grene’s charming design universe to Gloucester and introduce more people to the brand this Christmas.”
Owen Acland, Centre Manager at Gloucester Quays, comments: “Having Søstrene Grene join the centre for its Gloucester debut is a testament to what Gloucester Quays offers. It reinforces our position as the city’s leading retail destination and the appeal that we have for brands, while highlighting our commitment to providing our customers with a diverse and engaging mix of brands. Ensuring our retail offer continues to evolve to reflect the needs of locals and visitors from further afield is a top priority, and the arrival of Søstrene Grene is a fantastic example of that.”
Søstrene Grene’s new store in Gloucester Quays, Gloucester, will officially open on Friday 14th November at 9:59am.