New study reveals the most popular snack brands — can you spot them in emoji form?

A new study by price-monitoring website, Pricelisto.com, has revealed America's most popular snack brand on social media and turned the results into a playful emoji puzzle to test the nation’s snack knowledge. Each clue hints at one of the top 10 most Instagrammed food brands.

Emoji Clues:

1. ⚫⚪⚫

2. 🍫⏸️

3. 🍫🥜🍫

4. 🌽🧀🔺

5. 🍫🎢

6. 🧂🥔

7. 🍫🥜🟠

8. 🐄🍦🌲👬

9. 🥔👨🏻

10. 🧀🐅

Answers:

1. Oreo

2. Kit Kat

3. Snickers

4. Doritos

5. Hershey’s

6. Lay’s

7. Reese’s

8. Ben & Jerry’s

9. Pringles

10. Cheetos

Full study:

New research also analyzed the social media presence of 50 of the most popular U.S. food and snack brands, comparing their total posts on Instagram and TikTok against their fame and popularity rankings from YouGov consumer data.

Oreo secured the top position with 11,223,974 total posts across both platforms, showing strength on Instagram with over 10 million posts using the #oreo hashtag. This performance puts the cookie brand nearly three times ahead of second-place Kit Kat.

In second place is Kit Kat, which tallied 4,213,779 total posts. The majority of Kit Kat’s social media fame comes from Instagram posts, which total over 3.8 million.

Snickers claimed the third spot with 1,959,011 posts, while Doritos followed in fourth place with 1,525,419 posts across both platforms.

Hershey's chocolate secured fifth place with 1,131,390 total posts, though its TikTok presence lagged significantly behind its Instagram popularity with just 55,848 TikTok posts compared to over 1 million Instagram posts.

The Lay's potato chip brand ranked sixth with 1,090,622 total posts, followed closely by Reese's in seventh place with 1,087,494 posts.

Ben & Jerry's ice cream claimed eighth place with 1,082,114 total posts, while Pringles and Cheetos rounded out the top 10 with 1,066,830 and 1,049,910 posts, respectively.

A spokesperson from Pricelisto.com said: "The data shows that visual appeal plays a huge role in social media success. Distinctive products like Oreos and Kit Kats perform exceptionally well, while everyday pantry staples often go unphotographed despite their popularity in real life.

"Turning the rankings into an emoji puzzle is a fun way to see just how well people know their favorite snacks. If you can crack all ten without scrolling for the answers, you’re probably the ultimate snack superfan."

Information provided by: https://www.pricelisto.com/