What Brits have spent money on this Christmas as top presents and chocolate choices revealed

Top Christmas Purchases Across UKTop Christmas Purchases Across UK
Top Christmas Purchases Across UK
This Christmas, despite feeling the financial pinch, the average consumer will spend £875 on gifts, food, and decorations.

Now, OnBuy has revealed exactly what Brits have spent their money on and what is likely to be under the tree across the UK.

With style, creativity, kids’ toys and community as the common thread, these are the top gifts that will be making their way into homes this festive season. Here are the top three products OnBuy’s over six million consumers are purchasing, with instant cashback, across the UK’s regions:

London:

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  1. 4k Projector
  2. 5 in 1 airwrap Styler
  3. 3D Printing Pen with LCD Screen

Confectionary Selection: Cadbury’s Heroes Chocolate Bulk Sharing Box 2kg

Londoners’ Christmas gift choices reflect a blend of innovation, trendiness, and tradition. From tech like 4K projectors to incredible new-age older kids toys like 3D printing pens or TikTok-inspired beauty tools, they prioritise modern, practical, and creative presents. Yet, classics like Cadbury chocolates show a continued appreciation for nostalgic, family-friendly favourites.

Manchester:

  1. Sonic the Hedgehog Action Figure
  2. Dumbbell Rack Storage Tree
  3. Emporio Armani Men’s Watch

Confectionary Selection: Terry’s Chocolate (12 pack)

The latest Sonic the Hedgehog film is influencing Christmas gift trends in Manchester, with younger audiences are clearly drawn to themed presents. Fitness-focused items like dumbbell racks are also proving popular, reflecting a push towards health and wellbeing. Meanwhile, stylish choices such as Emporio Armani watches highlight a flair for sophistication, and Terry’s Chocolate Orange is adding a playful, festive touch to holiday celebrations in the North West city.

Edinburgh and Glasgow:

  1. Michael Kors Women’s Watch
  2. Mirror Coaster
  3. Rainfrog Plush Frog Toy

Confectionary selection: Quality Street Bulk Sharing Box

Scotland’s Christmas selections reflect a mix of fun, elegance, and a spirit of sharing. With stylish gifts like the Michael Kors women’s watch and quirky items such as the Rainfrog plush toy, Scots are embracing both sophistication and playfulness. The inclusion of a Quality Street Bulk Sharing Box shows their desire to bring people together for festive moments, on the whole blending luxury with a sense of community.

Bristol and Cardiff:

  1. Emporio Armani Men’s Watch
  2. Nike Every Day Crew Socks
  3. AeroBand Pocket Drum

Confectionary selection: The Jelly Bean Factory 1.4kg

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The South West’s Christmas selections blend style, nostalgia, and individuality. With items like the Emporio Armani watch and Nike Crew socks elevating basics, they embrace both luxury and practicality. The fantastic AeroBand Pocket Drum gadget taps into enthusiasts and beginners alike with clever technology allowing users to drum anywhere they like, while The Jelly Bean Factory’s rise as a festive treat could signal the start of a new holiday tradition.

Rosie Fitzgerald, Head of Brand & Cashback Expert at OnBuy, said: “The common thread linking Christmas gift trends across regions is a balance of style, creativity, fun kids’ toys, and shared experiences.

“From luxury items to playful plush toys and nostalgic treats, gifts this season blend sophistication with light-hearted fun, fostering both individual enjoyment and togetherness.

Despite the financial pressures many are facing, consumers are still prioritising gifts that will bring joy to their loved ones.

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“With over millions of products available on OnBuy, it’s the perfect place to find those trending items — while getting cashback on your Christmas shopping. A reminder to that we offer cashback on every single item year-round, plus thousands of deals are consistently refreshed for products across the site with cashback rates ranging from 2.5% to 15%. And now, with our new VIP programme, customers shopping twice in 60 days will earn double cashback, with savings of up to 30%. It's a great way to get more value, both this Christmas and beyond.”

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