Watch: Shrinkflation means you get less but pay the same

Shrinkflation is a common phenomenon in the world of consumer goods, where manufacturers reduce the size of products whilst keeping prices the same. The latest victims of this trend are ice cream tubs, with popular brands such as Haagen-Dazs and Ben and Jerry's reducing the size of their tubs by 40ml and 35ml respectively, whilst increasing prices.

As household budgets continue to be squeezed, this latest trend is causing concern for those who feel that they are being short-changed by manufacturers. Consumers are left feeling cheated as they are paying the same amount for less of the product they have come to expect. The fact that this phenomenon has been happening for many years is not new, but it has gained more attention recently due to the impact of the pandemic on people's finances.