Campaign to stop horrors of domestic abuse across UK

A new collaborative domestic abuse awareness campaign, "Raising Red, Flying Green" has been launched.

On October 31st, the agency raised 242 red flags in front of the iconic Monument to the Great Fire of London to mark the end of Domestic Abuse Awareness Month, highlighting the stark contrast between the 6 lives lost in the great fire and the 242 fatal cases of domestic abuse in the UK per year.

Alongside, a green flag with an interactive QR code was displayed, allowing passersby to engage with the campaign and learn more about domestic abuse in the UK.

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Raising Red, Flying Green is an initiative in collaboration with Employers’ Initiative on Domestic Abuse (EIDA), to raise awareness of the signs and consequences of abuse and provide essential educational resources to empower communities across the country, as against common belief, it’s not always easy to spot the signs of abuse, as not everyone bears visible bruises.

Flags from Mediazoo's "Raising Red, Flying Green" campaign to raise awareness about domestic abuseFlags from Mediazoo's "Raising Red, Flying Green" campaign to raise awareness about domestic abuse
Flags from Mediazoo's "Raising Red, Flying Green" campaign to raise awareness about domestic abuse

Domestic abuse still thrives and remains a pervasive and heartbreaking reality in the UK communities, affecting individuals of all ages, genders, and backgrounds. According to the latest research from the National Police Chiefs’ Council (NPCC), between April 2022 and March 2023, there were 242 fatalities related to domestic abuse, with thousands more still suffering in silence.

Furthermore, reports by Refuge charity show that on average, one woman is killed by an abusive partner or ex every five days in England and Wales, and approximately three women per week die by suicide as a result of domestic abuse.

In light of these disheartening statistics, the campaign will focus on educating individuals and the communities around them to recognise concerning behaviour in a relationship (red flag) and to know how to support victims (green flag).

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Jodi Summer-Williams, Creative Director at Mediazoo, said: "Each red flag at the Monument today stands as a powerful reminder of all lost lives, urging us all to identify the warning signs and speak out about domestic abuse as soon as possible.

"Raising Red, Flying Green" red flags in front of the Monument to the Great Fire of London"Raising Red, Flying Green" red flags in front of the Monument to the Great Fire of London
"Raising Red, Flying Green" red flags in front of the Monument to the Great Fire of London

“Through the Raising Red, Flying Green campaign, we are committed to confronting domestic abuse, a crisis that has claimed too many lives. By raising awareness and fostering education, we aim to spark conversations, provide resources, and build a network of support."

Susan Bright, CEO of EIDA, said: “EIDA is delighted to support the Raising Red, Flying Green campaign. Domestic abuse is hiding in plain sight, with one in four women and one in seven men experiencing domestic abuse in their adult lifetimes.

“It is important for everyone to learn how to recognise the signs of domestic abuse and to be ready to refer people to expert support. "

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Alongside the tribute, Raising Red, Flying Green will launch digital learning materials to educate on recognising early signs of abuse and offering support.

As part of its wider strategy, the campaign will strive to partner with key local community social hubs such as gyms, hairdressers and community centres, as well as corporate, government and public sector bodies to provide tailored messaging programs that address domestic abuse prevention.

For more information, please visit our website at www.raisingredflyinggreen.co.uk

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