Scottish craft beer giant BrewDog has launched a carbon negative beer club in a “world first”.
Those who sign up to the monthly subscription box will receive a varying selection of beers, with each package featuring a “friend” of BrewDog to be announced each month.
Beer fans can expect a diverse range of beers from guest breweries from around the world, including CloudWater, Mikkeller and Modern Times.
The brewing firm claims the service, which kicks off today (26 March), is the first of its kind due to its environmentally-friendly set up.
To ensure the subscription box is carbon negative, the guest beers will be brewed under licence at BrewDog’s own Ellon-based site, which reduces brewery to brewery shipping.
And for each box of beers shipped, the Aberdeenshire-based craft beer company will offset 2,500 grams of CO2.
That means the customer will receive super-fresh beers of high quality shipped directly to them, at no extra harm to the planet.
A ‘world first’
BrewDog CEO and co-founder, James Watt, said: “We’re incredibly excited to announce the launch of our first and the world’s only carbon negative beer club.
“We have great relationships with the best craft breweries in the world so what better way to showcase the incredible range of beers being produced than BrewDog & Friends.”
Members of the beer club will receive eight cans within every box, including four BrewDog beers and four “friends” beers.
The service is available through two subscription models via BrewDog’s website.
There’s the option to pay monthly with no commitment which costs £19.95 plus £3.95 shipping for UK residents.
The other option is a quarterly subscription for three months, costing £19.95 plus free shipping for UK residents.
Craft fans that sign up will receive their first BrewDog & Friends box free of charge, only having to pay the shipping fee.
Coronavirus vaccine hubs
BrewDog, which was founded in 2007, hit headlines in December last year after offering to help with Scotland’s Covid-19 response.
Co-founder Watt tweeted First Minister Nicola Sturgeon and UK Health Secretary Matt Hancock to suggest that the craft beer company’s dozens of closed bars could be used as coronavirus vaccine hubs.
Mr Watt tweeted: “Hi @MattHancock & @NicolaSturgeon. We would like to offer our closed @BrewDog venues to help with a quick roll out of the vaccine. For free.
“We have waiting areas, huge refrigerators, seperate rooms for vaccinations and an ace team who can help organise.
“We want to help.”
He was thanked directly by Ms Sturgeon who said she would pass on the suggestion to the government’s vaccination team.
Earlier in the pandemic, BrewDog launched a beer in response to the Dominic Cummings controversy – called “Barnard Castle Eye Test” after a fan vote – with profits going towards making hand sanitiser for the NHS.