How will Harry and Meghan rebrand before the coronation of Charles III and is it possible?

You know when you quit the family business, move thousands of miles away, do an Oprah interview, write your memoir of family dramas and follow up with candid TV appearances and then wonder if you're going to attend your father's coronation back in the UK in a few months?

This is the predicament of his own making for Prince Harry.

Speculation is rife that he and wife, Meghan, will attend the coronation of King Charles III on Saturday 6 May 2023.

All's quiet on the western front for the British royals at the moment, as Harry and Meghan have gone into 'silent' mode in California after Harry's bombshell interviews which marked a low start to the year for Charles, William, Kate and Camilla.

Multiple sources are apparently confirming Harry and Meghan will attend the coronation at Westminster Abbey on May 6, but with no official role as the Royal Family face fears of the Sussexes being the centre of attention.

The last we heard from Harry, he was suggesting in an interview with Tom Bradby that they may attend the coronation, as he explained "a lot can happen" between January to May. He also said he hopes for a reconciliation and to sit down to discuss how the relationships can be mended.

Harry and Meghan are apparently taking stock and shifting their focus to be solely on charitable work via Archewell, the charity they set up in the name of their first child, Archie. They also have a second child, Lilibet, and no doubt the two young children are occupying much of their time.

Sky News Contributor Dominique Samuels has claimed if Harry and Meghan have been invited then it is a 'power play' from the palace.

Speaking to Sky News Australia on Monday 13 February, Ms. Samuels said if Harry and Meghan reject the invitation it would be obvious they are not willing to reconcile with the Royal Family.

"By inviting them and them turning down the invitation and not attending, it looks like they have rejected the olive branch that’s so obviously been extended,” she told host Chris Kenny.

Harry's book 'Spare', which is his first memoir, attracted thousands of headlines in early January when a leaked copy and a premature placing of the book in shops in Spain ensured journalists could pour over the claims.

He detailed an argument with Prince William in which he alleges that his older brother and future King punched him to the ground, as well as being briefed against by other members of the royal family to the press. He specifically mentioned Camilla, the wife of King Charles, as someone he alleges has briefed against him to the media in return for more favourable coverage for herself.

Harry and Meghan have quite the rebranding to do. The backlash from Harry's TV interviews, as well as revealing how many people he killed in the Taliban during his time fighting with the armed forces in Afghanistan, have all left the general public - in the UK and America - with a more negative view of Harry than what he enjoyed just five or six years ago.

He isn't the only one who needs to rebrand. Meghan is keeping a low profile and has barely been seen since her husband's book was published. The only glimpse of them together in one room was during a video posted from Ellen DeGeneres' birthday surprise from her wife, Portia de Rossi, in which they renewed their wedding vows. Meghan was spotted on one side of the gathered guests and Harry was on the other side of the room.

Rebranding applies to all the people involved in Harry's tell-all book. Though Harry has come out of this with a PR manager's worst nightmare, he has also implicated the perceived failings of his own family. These failings tap into the beliefs already held by many members of the public. Camilla was always on an uphill PR battle after turning from mistress to wife, and the apparent 'aloofness' displayed by Kate towards Meghan detailed in Harry's book is something speculated about online over recent years.

The most common approach by British royals to criticism is to do... absolutely nothing. This tactic works most of the time. One big example of this backfiring was after the death of Diana, Princess of Wales, when Queen Elizabeth II was forced to mark the death with more gestures and words than she naturally wished. The Queen was a great believer in keeping one's thoughts, feelings and opinions as a private matter. Only the intervention of then-Prime Minister Tony Blair in 1997 when he called Diana 'the People's Princess' did it dawn on the Queen that she needed to respond.

Charles is following his mother's mantra of 'never explain, never complain', as best he can anyway. He was caught on camera complaining about a pen not working in the weeks and months after his mother died. He laughed the incident off and has since received pens from members of the crowd as a joke gift which has seen him accept with a rueful smile.

Kate and William have been plugging their causes and travelling all over the place to ensure as much positive PR as possible. 'Do more of the same' is really the British royal family mantra. If they stay consistent for as long as possible, in every aspect of what they do, then maybe we'll all just forget the claims from Harry.

No one has come out well from Harry and Meghan's tales of woe. Can a rebrand happen for any of them or is it a uniquely Harry and Meghan problem that they need to solve via changing tactics?

For now, silence is golden.