As the Princess of Wales wears Samantha Cameron’s Cefinn dress for visit, a look at her love for the brand

Catherine, Princess of Wales chose the perfect summer dress by Samantha Cameron’s Cefinn brand for her visit to Riversley Park Children’s Centre in Nuneaton, Warwickshire, which is her latest engagement to promote early years development as part of her Shaping Us Campaign.

The Princess of Wales teamed the leopard print ‘Petra’ dress with Jimmy Choo white high heels, amethyst pear drop earrings from Kiki McDonough and a Mulberry handbag. The ‘Petra’ dress is described on Cefinn’s website as a ‘White Green Leopard Pansy Print’ dress and is priced at £450. It is also available in pink and navy. 

This is of course not the first time the Princess of Wales has worn Cefinn, founded by Samantha Cameron, the wife of former Prime Minister David Cameron. In January 2023, she wore a navy midi dress from the brand for a visit to Royal Liverpool Hospital with Prince William.

According to Cefinn’s website, the clothes are “fashion you don’t have to overthink-step into it in the morning and you’re good to go 24/7, from a day in the office to a dinner date with friends.”

Kate Middleton has worn Cefinn more than once and opted for an elegant blouse by the brand when she was on a two-day tour of Scotland with Prince William last Spring. She wore the Cornflower blue ‘Riley Funnel Neck Blouse’ on a visit to St John’s Primary School in Port Glasgow and teamed it with a dark blue Catherine Walker jacket and tailored trousers.

Kate Middleton is not the only well-known fan of Cefinn. Holly Willoughby has also worn the brand. She wore a beautiful pink skirt and knitwear by Cefinn for an appearance on This Morning back in September. She shared the look on her Instagram and people were quick to comment, including Samantha Cameron. Samantha responded with the words “Looking so fabulous!” followed by heart emojis.

For those of you who watched Sienna Miller’s performance as Sophie Whitehouse in the Netflix drama Anatomy of a Scandal, you may also be interested to know that Sienna wore a dress by Cefinn in the publicity poster for the programme.

It made perfect fashion sense for Sienna’s character Sophie (the wife of a politician) to wear a brand created by Samantha Cameron, the wife of a former politician and of course former Prime Minister too.