Kim Kardashian and daughter North West rock matching Hello Kitty nails on their Japan trip

Kim Kardashian and daughter North showcased matching Hello Kitty nails whilst on their trip to Tokyo, Japan. The influencer has a slew of images of perfectly manicured nails. Kim opted for minimalist french tips with cute Hello Kitty charm on her ring finger and cherry blossom on her other ring finger designed by Kim Truong.

Daughter North decided to go full on Hello Kitty design glam nails with glitter, pearl, hearts on each finger. 

In another image shared to Instagram Kim K wore a pink fluffy coat (similar to the one her sister Khloe wore on their 2018 visit to the City) and stood with daughters North and Chicago both wearing matching pink outfits and Hello Kitty accessories.

Hello Kitty has built a huge cult following in its 40-year reign. Originally designed by Yuko Shimizu the cute kitten cartoon character was aimed at pre-teen girls but in the 90’s became popular amongst teens and adults. Sanrio is the brand house behind Hello Kitty and also home to My Melody, Kuromi, Aggretsuko and Gudetama.

The brand's phenomenal success over the years has made it an iconic figure in pop culture and it seems Kim Kardashian is making it cool again. 

The character full name Kitty White is described as a bright and kind-hearted girl, very close to her twin sister 'Mimmy' and her first appearance on an item was in March 1975 on a vinyl coin purse.

Since the company has created a whole range of branded products and you can buy anything from lunch boxes, stationery and toys to bedding, cushions and gaming chairs.

North shared a video to her TikTok of what appears to be a family day out at Sanrio Puroland. The Kardashian clan along with Kourtney's daughter Penelope visited the theme park also known as Hello Kitty Land.

It is described as “the kawaii (Japanese word for cute) world of Hello Kitty and Sanrio's cast of cute and cuddly characters.”

The Kardashian isn’t the only one loving the Sanrio brand. Singer Dua Lipa recently wore a tiny red crochet bikini with Hello Kitty bra design on a recent holiday. The bikini is from the GCDS website and costs around £285.

Popstar Avril Lavigne even released a song called ‘Hello Kitty’ all about the kitten in 2013. American Idol judge Katy Perry treated herself to a Hello Kitty tattoo on the side of her right middle finger for her 30th birthday. 

Does this mean that Hello Kitty is cool again? Or did it really ever go out of style?