As Molly-Mae Hague could make £2 million, PeopleWorld takes a look at other mumfluencers you can follow

When you think of the name ‘Bambi’, a cute Disney deer may spring to people’s minds, but with the announcement of Bambi Fury, the new born daughter of Love Island’s Molly-Mae Hague and Tommy Fury, a new face may take precedence.

This beautiful and ‘brilliant’ baby name could set the 23-year-old parents up for further social media success adding on to their already whopping joint £9 million net worth, as a PR expert suggests they are set to make as much as £2 million from deals.

Tommy and Molly-Mae, who met each other in 2019 on the ITV dating show, shared the news of their baby girl earlier this week and revealed her name as Bambi, following fan speculation.

The branding and culture expert told the Sun: “Her daughter's name Bambi is brilliant and can be used from a brand point of view. It's fun and unique and also has a place in everyone's childhood memories from the Disney film.”

They added that from a brand perspective, Molly-Mae could continue her clothing line ventures from her work as Pretty Little Thing’s Creative Director to make a Bambi-inspired fashion deal which echoes the actions of other ‘mumfluencers’ such as Stacey Solomon and Emma Bunton.

In addition, podcasts, television shows or brand endorsements could make Molly-Mae rise above ‘the crop of current mumfluencers’.

As mentioned, Stacey Solomon falls under the umbrella of the new ‘mumfluencers’ which shows social media influencers or media personalities sharing their lives as mothers and earning money as a result.

The former X Factor contestant and mum-of-four (soon to be five) could command up to £16,100 per sponsored Instagram post as a result of her 5.5 million followers, making her the top-earning mumfluencer so far.

Another television personality turned mummy influencer is Binky Felstead who shows her child friendly content and partnerships including Novotel Hotels and Paramount+ to her 1.4 million followers, and has signed book deals and a parenting app to add to her platform.

Binky shares a daughter with her former partner Joshua Patterson and a son with her husband Max Darnton.

‘First Time Mum’ Ferne McCann has maximised her platform as a ‘mumfluencer’ by releasing a TV show following her journey as a mother and documenting her daughter Sunday on Instagram to her nearly three million followers.

While these mumfluencers have all been kickstarted by appearing on television shows, there are other mummy influencers who have built up a community on social media.

Podcaster, author and mum-of-two Rosie Ramsay has accumulated over 800,000 followers on Instagram and shows her life with partner comedian Chris Ramsay on the social media app and in their award-winning podcast ‘Sha****, married, annoyed’.

Life of Mummies, ‘helps you laugh and cry through motherhood’ as best friends Holly and Sophie share reels, pictures and podcast episodes (Truths of Motherhood) of their adorable children.

And lastly, the Mother of all Adventures Instagram page run by mum-of-five Jade, summarises the journey of parenthood in stunning detail and high-definition photographs.