Prime: KSI and Logan Paul’s £2 energy drink that is being resold online for £1000s

A new energy drink launched by two YouTube sensations has led to Asda stores across the UK being busier than ever before.

KSI and Logan Paul’s ‘Prime Hydration’ drink is being exclusively sold in stores by the UK supermarket and stocks are selling out at a rapid pace.

Some Asda workers have said shelves stocked with the product are empty before the morning is over and the huge demand has led to the product being limited to three bottles per person.

But that isn’t stopping some customers from trying to get their hands on the popular product in other ways - including turning to reselling sites like eBay where one listing has an orange flavoured bottle for an astounding £10,000.

It’s creating quite the stir online as the bottles retail for only £2. KSI, 29, has himself criticised those reselling the bottles online for a profit.

Other listings have bundles of different flavours of Prime - including blue raspberry, tropical punch, lemon lime, and grape - available for £200 with a single bottle of each.

Speaking about the drink’s black market on Twitter, KSI said: “This annoys me so much.

“We’re trying so hard to increase the supply as much as possible to try and combat the black market selling.

“Me and Logan ain’t made any money from Prime. It’s all going back into the business to increase the supply.

“We’re trying people.”

The drink is a new venture from KSI and Logan Paul who were once boxing rivals before turning business partners to take on the energy drinks world.

Demand from the YouTubers’ teenage fans among millions of followers on social media has meant that all flavours are currently sold out on the brand’s own website.

KSI has even accused Asda staff of snapping up stock themselves to sell at a profit online - but Asda employees can also only buy three bottles at a time.

A statement from the pair on the Prime website reads: “Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world, and build a multi-hundred person team to get our products to the shelves.

“We’re humbled by the process of creating a real brand & look forward to competing with some of the biggest beverage companies in the world.

“As underdogs, we always cherish the opportunity to show the world what’s possible.”