How has Alexandre Arnault transformed Tiffany & Co? Florence Pugh and Hailey Bieber wow at NY store reopening

From Audrey Hepburn in Breakfast at Tiffany’s to collaborations with Pharrell Williams, Tiffany reportedly grew sales to 5.1 billion euros in 2022
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The Met Gala may only be a couple of days away, but it was the event to celebrate the reopening of Tiffany & Co’s New York City flagship store, The Landmark, that drew the A-list crowd. Although many be surprised that this event attracted the likes of Florence Pugh, Hailey Bieber, Blake Lively, when Alexandre Arnault is involved (the son of the richest man in the world - Bernard Arnault) and the EVP of product and communications for Tiffany & Co, anything is possible.

As the Wall Street Journal reported, “In February 2021, just one month after Alexandre Arnault began his new role as executive vice president of product and communications at Tiffany & Co, he went to Beyonce and Shawn (aka Jay-Z) Carter's house in Bel-Air, Los Angeles. Over dinner prepared by the Carters’ private chef, the young Arnault pitched them on his ideas for the 185-year old American jewellery company, then recently acquired by his father Bernard Arnault’s luxury conglomerate, LVMH Moet Hennessy Louis Vuitton, in a $15.8b billion deal…”

It is no surprise then therefore that if Alexandre was at Beyonce’s house only a month after beginning his new role at Tiffany back in 2021, in 2023, he was able to gather such an A-list crowd.

NEW YORK, NEW YORK - APRIL 27: (L-R) Brooklyn Peltz Beckham, Florence Pugh, Geraldine Guyot, Nicola Peltz Beckham, and Alexandre Arnault attend as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)NEW YORK, NEW YORK - APRIL 27: (L-R) Brooklyn Peltz Beckham, Florence Pugh, Geraldine Guyot, Nicola Peltz Beckham, and Alexandre Arnault attend as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)
NEW YORK, NEW YORK - APRIL 27: (L-R) Brooklyn Peltz Beckham, Florence Pugh, Geraldine Guyot, Nicola Peltz Beckham, and Alexandre Arnault attend as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)

The New York Tiffany & Co store, which is situated at the corner of East 57th Street and 5th Avenue, has taken four-years to renovate and the overall work began before LVMH purchased Tiffany. It is the store's first renovation since 1940.

Before the star-studded celebrity event to celebrate the reopening of the store, Alexandre Arnault was joined by Tiffany CEO Anthony Ledru and Wonder Woman actress Gal Gadot who joined them to cut the ribbon to signal the reopening. 

Reuters revealed that “Tiffany sales came to 5.1 billion euros in 2022 and are forecast to reach 7.4 billion in 2025, according to HSBC. It also went on to say that the “Tiffany’s Fifth Avenue outpost is key to its brand revival, hinged on moving upmarket and beyond the traditional focus on engagement rings.”

Alexandre Arnault was not  only joined at the star-studded gala by celebrities, but also by his wife, Geraldine Guyot, and family, father Bernard Arnault, and brothers Jean Arnault, Frédéric Arnault, and Antonine Arnault,

Alexandre and Geraldine had an intimate small wedding ceremony in 2021 and then later that year had a star studded wedding in Venice, Italy, where the likes of Pharrell Williams, Kanye West, Roger Federer, and Jay-Z and Beyonce attended. Geraldine, who is the founder of the accessories label D’Estree, wore a Loewe wedding gown.

Although there has been much talk of a comparison between the Arnault family and the fictional family in the film Succession, it will be interesting to see whether Alexandre’s continuing success at Tiffany will lead him to be potentially Bernard's 'heir apparent' when and if he potentially ‘retires.’ Watch this space….

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