Survey reveals the most envied lifestyles in the UK

Prior to the pandemic, urban living, particularly in bustling cities like London, was often viewed as the pinnacle of sophisticated lifestyle. The allure of dynamic city life, world-class entertainment, culinary excellence, and lucrative career opportunities made urban centres highly sought-after.

However, the pandemic catalysed a significant transformation in work patterns. With the rise of remote work, many employees found themselves no longer tethered to their office locations. This shift allowed people to reconsider their living situations, leading to a surge in popularity for smaller towns and suburban areas across the UK.

To gauge the most envied lifestyles in post-pandemic Britain, Calculator.co.uk conducted a comprehensive nationwide survey involving 3,000 respondents. The results revealed fascinating insights into the changing preferences of UK residents.

Here are the top 10 most envied lifestyles:

#1. St Ives, Cornwall

This picturesque seaside town topped the list with its stunning beaches, vibrant arts scene, and charming fishing harbour. Home to the Tate St Ives gallery and numerous art studios, St Ives offers a perfect blend of natural beauty and cultural richness.

#2. Harrogate, North Yorkshire

In 2nd position, this historic spa town is renowned for its elegant architecture, beautiful gardens, and strong community spirit. Excellent schools and a range of independent shops contribute to its high quality of life.

#3. Henley-on-Thames, Oxfordshire

Known for its prestigious rowing events, this historic market town in 3rd position boasts a beautiful riverside setting and vibrant cultural scene. Its proximity to London adds to its appeal.

#4. Bath, Somerset

Famed for its exquisite Georgian architecture and rich history, Bath comes in 4th position, offering a unique combination of historical significance and modern amenities. The city's Roman Baths, cultural venues, and strong sense of community make it an exceptionally desirable place to live.

#5. Sandbanks, Dorset Taking the 5th spot, this exclusive peninsula in Poole is known for its luxurious properties and stunning beaches. Its reputation as one of the UK's most expensive residential areas adds to its prestige.

#6. Salcombe, Devon

In 6th place, this popular seaside town is celebrated for its coastal scenery, beautiful beaches, and vibrant maritime culture. It offers a range of water-based activities and high-quality dining experiences.

#7. Cheltenham, Gloucestershire

This Regency spa town combines historic charm with modern amenities to secure the 7th position. Known for its cultural festivals and high-quality schools, Cheltenham's location on the edge of the Cotswolds adds to its scenic appeal.

#8. Conwy, Conwy

In 8th place, this historic Welsh town offers beautiful scenery, a vibrant community, and excellent schools. Its picturesque setting and high quality of life make it an enviable location.

#9. Melrose, Scottish Borders

Steeped in history and surrounded by breathtaking landscapes, Melrose, coming in 9th place, offers a rich cultural heritage and ample opportunities for outdoor activities.

#10. Ascot, Berkshire

Rounding up the top 10 came Ascot. Famous for its world-renowned racecourse, Ascot is characterized by an affluent atmosphere, excellent schools, and beautiful countryside. Its convenient transport links to London make it ideal for commuters seeking a luxurious lifestyle.

A spokesperson for Calculator.co.uk commented on the findings: "The pandemic has clearly reshaped how Britons choose their living environment. Our survey reveals a growing interest in locations that combine the tranquillity and space of rural areas with the convenience and vibrancy of city life. The 100 areas voted in our survey exemplify the evolving aspirations of Britons in the post-pandemic era."

Infographic showing the most envied lifestyle in the UK