Adults are brightening up their wardrobe with ‘dopamine dressing’ this spring

A study of 1,000 adults found a gloomy winter has seen 51 per cent now dressing in bright colours and patterns to help them feel happy, confident and energised as the spring season blooms.

The term emphasises wearing outfits that bring joy, reflect your personality, and trigger a release of dopamine, the brain’s “feel-good” neurotransmitter.

It also emerged 65 per cent regularly match their accessories to their outfits including shoes (40 per cent), jackets (26 per cent) and even tech accessories (10 per cent).

The research was commissioned by Samsung, which has recently launched the Galaxy A57 5G in a new range of colours.

Annika Bizon, vice president of mobile experience at the technology brand, said: "We’re increasingly seeing people using their accessories and technology as a way to express themselves.

“People expect more from their tech than ever before - value for money, powerful features they can rely on every day, and a design that doesn’t compromise on style. That’s what we deliver with our new series, combining performance with playful colours.”

Four in 10 (38 per cent) even went as far to say they feel more confident on days they were 'dopamine dressing' than not. Most agreed that the way you dress does reflect your personality (73 per cent), with 66 per cent feeling more like themselves when they wear outfits they love.

According to the poll by OnePoll.com, 45 per cent felt wearing brighter colours would positively affect their mood. But it’s not just the wearer - over half (55 per cent) think other people look happier in brighter colours.

Plenty (40 per cent) look forward to spring fashion just because these colours make them happier. In fact, 41 per cent admitted to recently buying something just because it made them feel good.

Research found people were more likely to dopamine dress on holiday (37 per cent), at social events (37 per cent) and on a night out (35 per cent).

For some, styling a mood boosting look stretches beyond clothes into technology. One in eight (13 per cent) have matched their tech accessories to each other. When it came to their handset, 61 per cent would prefer brightly coloured phones over the typical black (41 per cent) or grey (13 per cent).