London tattoo regret: Searches for removal surge by 54.93%
New research has revealed there’s been a sharp rise in people wanting to get their tattoos removed in London.
The Devonshire Clinic analysed search engine data to reveal how many times terms like ‘Tattoo Removal’ were searched in 2020 and 2024.
The data revealed the capital saw 54.93% increase.
In 2020, the terms were only searched an average of 17,060 times a month, but it has now shot up to an average of 26,440 times a month.


Location; 2020 average number of searches; 2024 average number of searches; % Increase in Searches
London; 17,060; 26,440; 54.93%
As a country, England saw a 36.56% rise in searches.
Location; 2020 average number of searches; 2024 average number of searches; % Increase in Searches
Northern Ireland; 4,930; 6,910; 40.16%
England; 92,870; 126,850; 36.56%
Wales; 7,380; 9,660; 30.85%
Scotland; 10,670; 13,380; 25.42%
Dr Conal Perrett from The Devonshire Clinic in London, who conducted the research, said: “the rise in searches shows a growing trend in people reconsidering their past choices.
“What was once seen as a permanent decision is now being reconsidered, as people look to align their current selves with their past decisions.
“The shift shows the evolving relationship between identity and body art and highlights a broader movement towards change, renewal, and personal transformation.”