Lovehoney reveals UK's raunchiest places

The 2025 edition of Lovehoney's annual Sex Map has revealed the raunchiest places in the UK.

The map highlights regional kinks, the unlikely towns buying the most sex toys and much more.

The UK's leading sexual wellness brand uses site data from the last year to establish which regions, towns, and cities are investing the most in sexual wellness, weighted against their population.

Taking the number one spot was the town of Enniskillen in Northern Ireland.

With a population of around 14,000, the historic area ranked 1st out of 907 regions for number of total purchases per person, 3rd for bondage gear, and 6th for roleplay equipment - with the costume of choice being a secretary outfit.

In England, the top 3 sexiest towns in the country have been revealed as:

• Carterton in Oxfordshire
• Amesbury in Wiltshire
• Towcester in Northamptonshire

In Wales, Tonyrefail and Aberystwyth were top 2, while Forres and Dunbar filled the spots in Scotland.

Outside of these rankings, some areas have some standout stats that were worthy of a special mention:

• Birmingham took home the Best Dressed Award, buying more costumes per person than any other region in the UK.
• Carlisle won the Pulses Racing Award for being the primary customers of nurses outfits.
• Perth earned the Authority Award for buying the most police costumes.

Elsewhere in Scotland, the Shetland Islands are staying safe with the Safe Sex Award due to them proportionally buying the most condoms.

Dorchester, the county town of Dorset, won the Most Potential Award due to being the region that bought the fewest sex toys - however it’s also the region that bought the highest amount of sex-related books per person.

As well as showcasing a heatmap which reveals the regions buying the most toys, the 2025 edition of the Map also comes with a feature allowing you to compare how your own town or city stacks up against another.

To find out how your region or hometown ranks, check out Lovehoney's full 2025 Sex Map, www.lovehoney.co.uk/trends-insights/sex-map-2025/.