Wedding trends 2025: Six of the biggest including flirty and bold

Zoe Burke, UK wedding expert and editor of Hitched.co.uk, says that couples are moving away from tradition and are instead planning their days to be more aligned with their own lifestyles, budgets, and beliefs.

Thankfully, there’s no shortage of real-life examples for couples to take inspiration from when it comes to doing things differently, especially on TikTok where users have consumed more than 524,700 videos featuring the tag #WeddingTok, with numbers increasing daily.

Top Wedding Trends for 2025

With more and more inspiration out there for truly original wedding days, Zoe predicts to see a rise in personalised and customisable weddings from 2024 couples.

Content Creators

The inclusion of content creators at weddings has exploded in popularity in the last 12 months to take the top spot amongst the biggest wedding trends for 2025, thanks to a 586% increase* in searches for the social media role.

While content creation is not a new concept when it comes to social media, it’s certainly the new vendor on the block in the wedding industry. Wedding content creators are a service you can hire for your wedding to capture candid content, usually for your social channels.

They should not be a replacement for a wedding photographer or videographer, but they can work alongside them to provide even more memories from your big day.

Paula Heggarty, a wedding content creator at The Wedding Storyteller Co., says: “It’s fantastic to see more couples embracing wedding content creators, and I think the trend will only continue to grow. The beauty of what we do is that we capture moments that are raw and real, moments that might otherwise be forgotten, and that’s something couples can cherish for years to come.

Bright Bold Blooms

As the popularity of neutrals and dried floral arrangements peters out, couples are instead looking for a colour pop for their wedding flowers - and 2025 is all about bright and bold statements.

Pretty pastel bouquets and neutral toned flowers are long gone as searches for ‘colourful bridal bouquet’ surge by a whopping 267% compared to this time last year.

Couples are now looking for colour and chaos, with clashing arrangements. According to Pinterest, searches for ‘pink and orange flowers’ are up 200% and there’s a 300% increase in people seeking ‘vibrant wedding flowers’ inspo too.

Sola Adesugba, florist at OMF Events in Kent says: “After challenging times like the pandemic, many couples are opting for vibrant and cheerful colours to reflect a sense of hope, joy, and celebration. Bright and bold blooms evoke a sense of joy and optimism, making them a perfect choice for weddings as couples seek to convey a celebratory atmosphere on their special day. These vibrant flowers not only add visual impact but also enhance the overall mood of the event, reflecting the love and excitement shared by the couple and their guests.”

Flirty Floral Fashion

When it comes to wedding fashion, nearlyweds will be opting for short and sweet options in 2025. Searches for ‘mini wedding dresses’ have rocketed by 233% as people look to get their legs out on their big day, while interest in ‘floral wedding dresses’ is also up 46% this year.

As traditional wedding fashion transforms to suit modern couples, a short bridal gown is a great way to retain that ‘wedding’ feel but in a more playful way. It’s also a great option if you’re having a separate legal ceremony, or looking to change on the day as you can dramatically mix up your look.

Bridal boutique owner Charlotte Mills from Manchester says: “Comfort is key! I think Brides want to be comfortable and enjoy the evening for their wedding without being restricted in a long gown. A mini dress is also the perfect opportunity to have a little fun and choose something which really reflects your personality.

“With so many weddings embracing outdoor and natural settings, floral wedding dresses perfectly capture that vibe. Whether it’s a garden ceremony or a chic, rustic affair, these dresses effortlessly blend with their surroundings. Brides love the way floral details complement the venue or location of the wedding bringing a cohesive look. The dress becomes part of the experience, adding that touch of natural elegance to the celebration.”

Making Memories

Videography is a 2024 wedding trend that will remain popular into 2025, as couples continue to seek out different ways to capture the content from their big days. Searches for ‘wedding video’ are up 171%, inline with the introduction and popularity of documentary-style wedding films, and user-generated videography and photography apps.

Keen to not miss anything happening at their weddings, couples are exploring all options when it comes to snapping moments from their days. Demand for ‘wedding photo apps’ is up 56% with apps such as WedShoots offering couples a cost effective and environmentally friendly solution to disposable cameras.

Zoe says: “More so than ever, weddings are becoming curated experiences that couples invest time and money into - so it makes sense that they don’t want to miss a moment.

“A wedding video is the best way to relive your day time and time again, and to create that main character energy that is essential when you’re the happy couple.

“You won’t want to miss a moment on your big day - however you can’t be everywhere at once, so having a photographer, videographer and a content creator will allow you to capture as much as possible, and by using a wedding photo app you’ll get a guests-eye view of your wedding experience.”

Detailed Desserts

Heart shaped wedding cakes will be the wedding cake choice of the year, as search interest around the quirky cakes has grown by 50% in the last year alone. Pinterest has also spotted this trend, reporting** that searches for ‘heart wedding cake’ have increased by 200% on the inspo platform.

Jess Howells from Flour and Fold says: “A heart cake reinforces the message of love in a wedding, and the lambeth piping adds a romantic edge to the design, with as much or as little icing as desired depending on the couple's aesthetic. Make sure you find a designer that aligns with your vision, so you know you can trust them to create your dream cake!”

Party Painters

Couples are increasingly thinking outside the box when it comes to guest entertainment, which has led to the increase in demand for wedding illustrators. Google searches for ‘live wedding painter’ have increased by 23% in the last 12 months, as couples look into unique and interactive entertainment solutions.

The talented artists offer a range of personalised options for couples, including wedding day portraits, wedding venue illustrations, and individual portraits of guests as a modern wedding favour option.

Claire Harding from Ever After Illustrations says: “Wedding portrait painting is becoming so popular because people want more than just the usual group photos or favours. Having a live artist sketch guests in real-time adds a personal touch that people remember.

“Live guest portraits are such a fun way to elevate your wedding day. Each illustration is tailored to the guest, which makes it a personal and meaningful gift. It’s more than just art—it’s about capturing the joy, personality, and connection of everyone celebrating with you.

“I love watching guests light up when they see their portraits, and knowing they’ll remember the day every time they look at it. It’s an experience and a keepsake rolled into one!”

For more Wedding Trends for 2025, please visit: https://www.hitched.co.uk/wedding-planning/organising-and-planning/wedding-trends/