e.l.f. Cosmetics teams up with Tottenham Hotspur Women again as beauty brand champions girls in sport

e.l.f. backs Spurs Women for another season while its Hypochlorous Mist (pictured) offers an easy on-the-go skincare refresh.placeholder image
e.l.f. backs Spurs Women for another season while its Hypochlorous Mist (pictured) offers an easy on-the-go skincare refresh. | e.l.f. Cosmetics

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Beloved beauty brand e.l.f. Cosmetics is renewing its Official Back of Shirt Sponsorship for the 2026-2027 season.

From the football pitch to your skincare routine, e.l.f. is on a mission to empower women and girls, and its latest move sees the beauty brand renew its partnership with Tottenham Hotspur Women for the 2026-2027 season.

The beloved affordable beauty brand is returning as the team's Official Back of Shirt Sponsor following a record-breaking season for Spurs Women in the Women's Super League (WSL). But this partnership is about much more than having a familiar beauty name on the back of a football shirt.

Both e.l.f. and Tottenham Hotspur Women want to make women's football more visible, accessible and inspiring, helping the next generation of girls build confidence and develop skills that can benefit them long after they leave the pitch.

And with e.l.f. continuing to champion its 'empower.legendary.females.' mission, it's a partnership that brings together beauty, sport and a bigger conversation about women's opportunities.

Last season, e.l.f. gave 180 young female footballers a surprise experience they won't forget in a hurry. The girls had the chance to meet two Spurs players and former captain and Hall of Famer Jenna Schillaci.

The event wasn't just about meeting their footballing heroes, either. It focused on how the skills girls learn through sport, from teamwork and communication to staying calm under pressure, can help them succeed in the workplace and become future leaders.

Throughout the 2026-2027 season, fans can expect more unique experiences, creative content and community initiatives from the pair.

Of course, e.l.f. isn't just making headlines through its sporting partnerships. The brand is also known for making beauty and skincare more accessible, with affordable products designed to fit into everyday routines.

If you're looking for a simple way to refresh your skincare line-up, the Save Your e.l.f. Hypochlorous Mist is one product to know about.

Hypochlorous acid has become a popular ingredient in skincare, particularly among people looking for a convenient product to use when their skin feels stressed or looks red. The e.l.f. SKIN mist can be especially handy after a workout, when you're out and about, or when you want a quick refresh during a busy day.

As with any skincare product, it's worth checking the directions and ingredients before use, particularly if you have sensitive skin or are introducing something new into your routine.

You can find out more about the Save Your e.l.f. Hypochlorous Mist here if you'd like to see whether it could be a useful addition to your skincare essentials.

The renewed Spurs Women partnership is part of a wider commitment from e.l.f. to champion women across sport, with existing partnerships spanning the National Women's Soccer League and the Professional Women's Hockey League, alongside athletes including tennis legend Billie Jean King, footballer Jess Carter and professional racing driver Katherine Legge.

For e.l.f., empowering legendary females isn't just a slogan. It's about helping more women and girls access opportunities, build confidence and realise what they're capable of.

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