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The annual event gives families the chance to get some of the best toys for their children - at up to 50% off.
We’re not sure exactly what items will be included - and how much the discount for each item will be - as the sale is in store only but previous year’s sales tell us that you can expect to see lots of the top brands included such as Lego, Vtech, Barbie, Marvel and Paw Patrol.
Sainsbury’s have confirmed that the sale is on now and will run until next week.
A Sainsbury’s spokesperson said, “ Our toy event is available in store until 16th November. Customers will be able to save up to half price on popular toy brands.”
The offers available differ every year though so parents and carers can expect some huge savings on top toys which every child would love to find under the Christmas tree on December 25.
The sale has previously taken place in October, but this year it was delayed until this month due to supply issues.
The sale is in store only so shoppers will have to head to their local store to bag themselves a bargain . . . or maybe two or three.
For more information, check the Sainsbury’s website.
If you want to get ahead with your Christmas shopping in the meantime, check out the supermarket’s Christmas gift section where you will find some great items already on offer. There’s a range of fantastic toys that are available on a two for £15 offer.
It’s a perfect deal to take advantage of if you have more than one young child to buy for, and also brilliant value for money.
We’ve rounded up them of the best toys included in the offer below.
If you’re looking for firth toy inspiration, check out the Dream List of top 12 toys for Christmas 2021.
These beautiful mermaid Barbie dolls are £10 each.
Each mermaid doll has a colourful bodice and sparkly tail.
The dolls’ waists bend so kids can move the tail back and forth to swim in the sea . . . or should that be the bath . . . or sit them up to shimmer in the sun.
Unleash kids’ inner superhero with this Iron Man mech LEGO building toy – with stud shooter, movable limbs and an Iron Man minifigure to fit inside.
Fans of Marvel Avengers will love this action-packed action figure.
Instructions are available via the LEGO Life App for easy assemble so boys and girls can zoom, rotate and visualise the set as they build.
Let your little one use their imagination and assist nurse Peppa with their very own Peppa Pig medical case.
All accessories pack neatly away into the carry case. Includes stethoscope, syringe, thermometer, otoscope, tweezers, plastic plaster, medicine bottle, scissors and a mirror, so your child will be treating their patients in no time.
This Disney fashion doll is ready for lots of adventures with your little princess.
There’s a range of princesses available, so you’ll be able to pick your little one’s favourite, and each doll has a signature-coloured, jewel-ombre gown with glitter print detailing.
She’ll be imagining her own fairy tale in no time.
This transporter is perfect for any enthusiastic little driver to show off their car collection.
This set includes six die-cast vehicles.
It’s a great toy for mobile play too as your children can carry the transporter using the retractable handle or push it along the floor as it is free-wheeling.
Either way, they’ll love racing for hours.
This play mat is ideal for budding artists.
With a fun ocean scene, your little ones will be able to draw anything that comes into their mind.
Just add water to the pen and watch your children draw anything they like, before it appears in just a second.
Then, when it’s dry, you can clear it and watch the fun start all over again.