Cricket's newest format has, in effect, thrown a multipack of Mentos into the sport's fizzy-drink bottle, re-energising it in spectacular fashion, and welcoming in a whole new crowd of spectators.
With euphoric atmospheres, stands packed with women and children - rather than just braying middle-aged men in straw boaters, or boozed-up stag dos spending the day inexplicably crafting serpents from plastic cups - and weekend coverage on terrestrial TV, it's hard to find fault with the inclusive, bold new competition.
Sure, the five and ten ball spells take a bit of getting used to, as do the strategic time-outs but, hey, what real harm is it actually doing the sport?
Stand-out moments so far have included Jemimah Rodrigues' dazzling 92 not out for the Northern Superchargers Women, and Welsh Fire Men's captain Jonny Bairstow' s imperious knock against Southern Brave last night, which saw his side make it two wins from two.
As the month-long cricket fiesta heads into its second week, we've come up with a few novel ways The Hundred could take the entertainment factor to the next level:
Sure, the five and ten ball spells take a bit of getting used to, as do the strategic time-outs but, hey, what real harm is it actually doing the sport?