These are the Asian countries Americans want to travel to
A new study reveals that Japan is the Asian country Americans want to travel to the most.
The study, conducted by language experts LTL Language School , analysed Google search data for 40 Asian countries between October 2024 and August 2025 and found out which ones are the most searched, as well as where in the US these are most popular.
Top 10 most searched Asian countries for travel in the US
| Rank | Country | Average monthly searches |
| 1 | Japan | 670,407 |
| 2 | Thailand | 194,673 |
| 3 | South Korea | 188,085 |
| 4 | United Arab Emirates | 176,645 |
| 5 | India | 107,620 |
| 6 | Vietnam | 85,039 |
| 7 | Philippines | 78,535 |
| 8 | Turkey | 72,201 |
| 9 | Singapore | 69,190 |
| 10 | Taiwan | 66,415 |
Japan ranks first with 670,407 average monthly searches, more than three times higher than Thailand, which ranked second with 194,673 monthly searches. South Korea secured the third position with 188,085 monthly searches.
The United Arab Emirates and India rounded out the top five most searched Asian destinations, with 176,645 and 107,620 monthly searches, respectively.
These five countries collectively account for approximately 70% of all Asian travel searches originating from the US.
Vietnam ranks sixth among the commonly searched destinations with 85,039 average monthly searches. The Philippines, Turkey, Singapore, and Taiwan also rank in the top ten, with 78,535, 72,201, 69,190, and 66,415 average monthly searches respectively.
China appears just outside the top ten at eleventh position with 65,474 monthly searches, which might surprise some given its size and cultural significance. The Maldives follows at twelfth with 56,329 searches, highlighting its enduring appeal as a luxury beach destination for American travellers.
Regional trends also emerged. Hawaii showed the highest interest in traveling to Asian countries with a total 30,240 average monthly searches, which translated into 2,107 average searches per 100,000 residents, the highest in the country.
California, New York, Washington, and Nevada complete the top five with average searches per 100,000 residents ranging from 1,345 and 1,212.
Max Hobbs, Marketing Director at LTL Language School, commented on the findings, “Japan stands out as the clear favourite among Americans planning trips to Asia, with search volumes far surpassing other destinations. States with large Asian American populations, such as California, New York and Hawaii, show stronger interest in Japan, South Korea and Taiwan, suggesting that cultural and family ties play a key role in travel choices.”