20 days until Salon Privé celebrates its 20th Anniversary at Blenheim Palace

Salon Privé, the epitome of automotive elegance and world-class hospitality, celebrates its 20th anniversary across the final weekend of the summer.

Kicking off in just under 20 days at Blenheim Palace, Oxfordshire, the event which runs 27th – 31st August is a hallmark of British luxury, synonymous with excellence in motoring and lifestyle and will see automotive meet luxury, fine-dining, beauty and jewellery across the five-day event.

With under 3 weeks to go until opening its doors to guests, Salon Privé will once again host a world-class lifestyle experience that brings together the finest in classic cars, supercars, boats, helicopters, fine dining, and high-end brands including Boodles, GATINEAU, Pommery Champagne and Qatar Executive in a setting steeped in British heritage.

This year’s anniversary edition promises to be its most dazzling yet, complete with the launch of the new palatial Salon Privé Automotive Gallery, a luxurious glass atrium bordering the beautiful lawns of Blenheim. It will offer a refined experience for guests, providing shelter without compromising the atmosphere or ambience which is synonymous with the event. This thoughtfully crafted space enhances the experience for its most discerning visitors, blending practicality with the signature automotive garden party style that Salon Privé is renowned for.

With the backdrop of Blenheim Palace, a UNESCO World Heritage Site and birthplace of Sir Winston Churchill, the Salon Privé Concours by Aviva Private Clients is the UK’s only professionally judged Concours – offering a rare opportunity to see some of the world’s most exceptional classic cars, many making their UK debut, judged by an international panel of experts.

Confirmed to appear at the Salon Privé Concours includes a 1956 Ferrari 410 Superamerica, a 1928 Cadillac 341A Phaeton, a 1931 Invicta S-Type, a 1928 Alvis FWD, a 1933 Dusenberg SJ, and a 1964 Alpine M64, to name just a few. Bentley has also entered a 1953 R Continental and a 1961 S2 Drophead Coupe from its Heritage Collection to the Concours.

A permanent display at this year’s show is the ‘Green Collection’ - a carefully curated selection of over 20 of the most stunning and sought-after green motors – symbolising the Emerald Anniversary of Salon Privé. Confirmed cars that will form part of this anniversary showcase include the Bentley Speed Six Continuation Series Car Zero, Bugatti Veyron Centenaire, Jaguar C-X75, Ferrari SP3 Daytona, Koenigsegg CCR and more.

There is also a McLaren F1 & FT1 GTRs display, and the largest number of Ferrari 250 GTO ever shown together.

Salon Privé 2025 Highlights

Wednesday 27th August

The elegant lawns of Blenheim Palace set the stage as Salon Privé Concours by Aviva Private Clients celebrates the finest in automotive excellence on Wednesday 27 August.

Guests can enjoy exclusive access to a curated Concours lineup of over 65 cars, half of which are international entries - from pre-war classics and rare grand tourers to iconic racers and cutting-edge supercars - each representing the pinnacle of design and craftsmanship.

Thursday 28th August

Thursday at Salon Privé continues the Salon Privé Concours by Aviva Private Clients with a showcase of the world’s finest classic cars. Guests can enjoy the stunning display, the elegant Concours Parade, and the presentation of top awards, including Class Winners and the People’s Choice, as well as the permanent Green Collection, McLaren F1 showcase and Ferrari 250 GTO displays.

Friday 29th August

Friday at Salon Privé is Ladies’ Day by Boodles, which will offer a stylish celebration of fashion, luxury, and performance, as the Palace lawns come alive with colour and refinement. An eagerly awaited highlight of the summer Season, the day invites guests to dress in their finest apparel for an elegant garden party set against the grandeur of Blenheim.

Guests can enter the Boodles’ Best Hat Competition, for a chance to win a white gold pendant in white gold and a £1,000 gift card from both GATINEAU and LK Bennett. Ticketholders will enjoy a spectacular showcase of cutting-edge supercars, a celebration of 20 years of the Bugatti Veyron and a special display from the Salon Privé GT Tour, ensuring a truly memorable experience that blends high fashion with high performance.

Friday will also showcase a spectacular collection of the rarest hypercars by Apollo Capital, including a Bugatti Chiron, Ferrari SP3 Daytona, Lamborghini Sian, McLaren P1, Koenigsegg Regera, Ferrari SF90XX, Porsche GT Cup Car and many more!

Saturday 30th August

The Salon Privé Club Trophy presented by Lockton on Saturday launches a weekend of electrifying Club action with an awe-inspiring display of over 1,500 privately owned sports, super and hyper cars, all competing for the coveted Salon Privé Club Trophy. The day features thrilling supercar and classic car parades, live presentations, and a vibrant festival atmosphere.

With its unique blend of high-performance automotives and family-friendly entertainment, and a 32-strong special display by De Tomaso, (the largest number of De Tomaso models ever curated at a UK event), the Salon Privé Club Trophy will be presented by Lockton on Saturday in a Supercar celebration for visitors and enthusiasts of all ages.

Sunday 31st August

As a fitting conclusion to the extraordinary Salon Privé Week, the Salon Privé Supercar Lifestyle Club Day on Sunday is a new addition for 2025, set to feature the UK’s top mixed-marque Supercar and Lifestyle clubs, as well as prestigious single-marque enthusiast clubs, showcasing their exceptional vehicles across the North and South Lawns.

Alongside and presented at Blenheim Palace for the first time, the Concours de Vente features classic cars entered by some of the UK’s most reputable restorers and specialists, all of which are for sale.

Judged by motoring icon Richard Hammond, of Top Gear fame, the event will select the best cars in class and overall winner. This exciting finale promises to deliver an outstanding display of automotive passion and craftsmanship, ensuring an unforgettable end to a week of unparalleled luxury and performance.

Sunday will also host a display by SCC Supercars and Richard Hammond’s workshop, The Smallest Cog.

Tickets across the entire week of Salon Privé are priced from £55 for entry only, up to £645 for luxury hospitality.

To purchase tickets to Salon Privé visit www.salonpriveconcours.com