As Priya Dogra is appointed as the next Chief Executive of Channel 4, what was former CEO Alex Mahon’s salary
Priya Dogra has been poached from Sky to become Channel 4’s new Chief Executive.
Sky’s Chief Advertising, Group Data and New Revenue Officer Priya Dogra has been named as Channel 4’s new Chief Executive. A press release from Channel 4 reads: “The Channel 4 Board today announced the appointment of Priya Dogra as the next Chief Executive of Channel 4.
“Priya, who is currently Chief Advertising, Group Data & New Revenue Officer at Sky, has more than 20 years’ experience in the media industry in the US, EMEA and the UK, spanning operations, programming, production, strategy, mergers and acquisitions, and business development.”
Geoff Cooper, Channel 4 Chair, said: “I am delighted that Priya Dogra will become Channel 4’s eighth Chief Executive Officer. Priya is an outstanding executive, a visionary leader and has a formidable intellect. She has impressive experience in driving commercial growth and digital transformation, as well as building collaborative partnerships, alongside a track record of nurturing creative processes, delivering effective programming strategies and building content production capabilities.
“She also possesses a passion for Channel 4 and a deep understanding of its public service remit. Priya is ideally equipped to lead the business through its next chapter, and we are thrilled to welcome her aboard.”


Priya Dogra also commented on her appointment and said: “Joining Channel 4 at this moment is a genuine privilege. Few organisations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the UK, and to spark change through entertainment.
“I very much look forward to working with the brilliant team at Channel 4 and with partners across the creative industries to build on its distinctive and ground-breaking programming and reporting, accelerate its digital ambitions, and deepen its connection with audiences across every platform.”
When will Priya Dogra join Channel 4?
Priya Dogra will join Channel 4 on March 4, 2026. The Interim CEO Jonathan Allan will continue in his role until Priya Dogra joins the company.
Who were the previous Chief Executives of Channel 4?
Alex Mahon was Chief Executive of Channel 4 from 2017 until 2025, David Abraham had the role from 2010 until 2017, Andy Duncan was Chief Executive from 2004 until 2009, Mark Thompson worked as Channel 4’s Chief Executive from 2002 until 2004. Before Mark Thompson, Michael Jackson was the CEO from 1997 until 2001 and Michael Grade held the position from 1988 until 1997. Before Michael Grade, Jeremy Isaacs was the CEO from 1982 until 1987.
Deadline reported in May of this year that “Outgoing CEO Alex Mahon’s earnings rocketed 44% to £1.3M, including a £544,000 bonus, which was more than double her variable pay in 2023.”