Bodybuilder influencer dies, aged 27, after filming in a beauty spot which tourists are banned from visiting

Fitness guru Liu Can, aged 27, reportedly had an accident in the area of Nanchuan District, in China's municipality of Chongqing, on Thursday (September 5), which led to his untimely death.

Local police confirmed the area where Can was found was not accessible to the public and tourists were banned from going there. His family said that his body had been cremated three days after the accident.

Can’s devastated fans were later told of his death, and many of them left their tributes online.

A man, believed to be his uncle, said: "He was a very sunny, cheerful and kind child. We all loved him very much. His departure makes us feel extremely sad. We will hold a farewell funeral ceremony. Thank you to all the friends who have cared and supported him along the way. May he rest in peace in heaven, we will miss him forever."

Many fans simply posted crying face emojis online, or said “RIP”. Many people also called his death “tragic”.

One of Can’s friends, named as Mr Zhang, said that the bodybuilder had wanted to improve his physique through fitness, Chinese outlet Guancha reports. He had just recently opened two new fitness studios, which he promoted via his social media, before his sudden death.