Fans think reality TV couple have split after three years together after noticing one thing on their social media pages
A reality television couple have sparked rumours they have broken up after three years together.
Fans think that Camilla Ainsworth, star of BBC’s The Apprentice, and Love Islander Sam Jackson have split.
The couple, who both found fame on their respective reality TV shows, announced their relationship to their Instagram followers in June 2023 - but fans have now noticed they have stopped following each other on the social media platform.
In fact, thay have realised that Camilla hasn’t commented on Sam’s posts since early July 2025. By late July, however, she posted on her own social media about hitting the milestone of turning 30. In her post, she said: “Some reflections.. this decade has been rich in lessons - some beautiful, some brutal. I lived out my dream on my favourite TV show, faced heartbreak in both love and friendship.”
A few days later, she posted to say “Even the tougher weeks have little gold threads running through them. Don’t ever stop looking.” Although she did not give specific context to her posts.
After the July 2025 holiday post that it appears Camilla last posted on, 27-year-old Sam took a break from posting altogether and did not return to Instagram until September 2025. The pair have not made any official comment on the status of their relationship.
Camilla had previously described Sam on social media as her “best friend” and had also commented on his posts to say how much she loved “doing life” with him.
Sam appeared on Love Island back in 2021. He was in the villa for nine days in total was briefly coupled up with Faye Winter. Camilla, meanwhile, was a finallist on BBC business reality show The Apprentice back in 2018.
Camilla came in second place to swimwear designer Sian Gabbidon, who won the annual contest that year and the £250,000 investment from Lord Alan Sugar.
Camilla did have business success after her stint on the show, however, and later partnered with high street chain Holland and Barrett to launch a nut milk.
The star also previously had an OnlyFans page, which has now been deactivated. At the time of creating her page on the adult-only site back in 2021, however, she defended her choice. She said: “I feel it’s time to start posting unapologetically and to have a close-knit community of fans who are interested in getting to know me more personally.”
She also added that despite the reputation of the site, there were no explicit images of her. “There are not and have never been any nude images or videos of me on this site.
“I do have an OnlyFans account and I post the same pictures that I have shared on my public Instagram site for many years but for a fee. The Only Fans site enables me to own, copyright and control my own images whereas on Instagram anyone can use them.
She added: “It’s 2021 and we should not be ashamed of taking ownership of our own content. The BBC are not upset nor are they disappointed, they gave me a platform three years ago and it’s my choice how I use it.
“My parents and wider family and friends are incredibly supportive of my Only Fans page as they understand its good business sense to benefit financially from the content I have been posting for free for years.”
Camilla now co-hosts a podcast called You’re Gonna Be Fine, and also offers coaching services. On her Instagram bio, she says she is “obsessed with making life interesting”.