Why Holly Willoughby deliberately chose white for her first appearance back on This Morning

Before I move on to the deliberate colour choice that matched her carefully chosen words, if you are a fan of the dress, the name of it is the ‘Milena Button Front Midi Dress,’ and it comes in ivory or navy and is priced at £188. Now back to her colour choice and words….

What struck me most about her statement on This Morning, particularly when connecting it to her choice of dress were these words she said: “I think what unites us all now is a desire to heal for the health and wellbeing of everyone.” Call me cynical, but the words 'heal, health and wellbeing' are going to be much more effective if you are dressed in a white/ivory dress then a busy floral print or a bright colour.

The power of colour has long been something that both notable men and women have used in the past to impress a message onto their audience. When Meghan Markle, the Duchess of Sussex received the Ripple of Hope Award last year, she wore a white off-the-shoulder long sleeved dress by Louis Vuitton. At the time, I interviewed style expert Charlotte Broadbent on her opinion of the choice of colour, this is what she said: “Symbols such as the white dove represent hope and peace, while the white flag is often used to call a truce on the battleground. White is often seen as portraying an innocence in colour and is often worn to radiate superiority and a certain sophistication.”

It would seem that I am not alone in my opinion on Holly or her stylist’s deliberate choice of colour. One person on Twitter wrote: “If I was a cynical person I’d say they’ve made a very conscious decision to dress Holly Willoughby in white for her big speech,” whilst another said: “Is there anything more angelic in this world than Holly Willoughby in a white dress, speaking with her hand on heart and then giving away toys to a sick child.”