KPop Demon Hunters: How much do Mattel's Huntr/x dolls cost and when is the pre-sale?
The first official KPop Demon Hunters dolls will soon be hitting digital stores - but will be quite a pricey Christmas present.
After the immense success of the Netflix movie, which premiered in June, toys and collaborations were almost inevitable. Rumi, Mira and Zoey are already playable characters in Fortnite, a sequel is reportedly in the works, and now Mattel is releasing the a trio of dolls for the characters.
At the time of publication, the film has racked up 325.1m views, making it the most popular movie in Netflix’ history. Its sing-along version also drew big crowds in theaters during special late-August and Halloween weekend runs.
After Mattel and Hasbro became co-master toy licensees in November, the former has now revealed its first product - the KPop Demon Hunters Huntr/x “What It Sounds Like” Fashion Doll three-pack.
The set includes Rumi, Mira, and Zoey in their finale outfits - complete with screen-accurate weapons, luxe fabrics, and spotlight-ready hair. The dolls also come with a certificate of authenticity for purchasers.
Netflix’s chief marketing officer, Marian Lee, said: ““KPop Demon Hunters unleashed a global fan frenzy - we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for.
“Huntr/x showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity.
“As Rumi, Mira and Zoey say - for the fans!”
The set will be available for pre-order exclusively through Mattel Creations from Wednesday, November 12, priced at £113.99.